Innovation and Entrepreneurship

Fakultät

Wirtschafts- und Sozialwissenschaften

Version

Version 10.0 vom 12.10.2017

Modulkennung

22M0880

Modulname (englisch)

Innovation and Entrepreneurship

Studiengänge mit diesem Modul
  • Business Management (M.A.)
  • International Business and Management (Master) (M.A.)
Niveaustufe

4

Kurzbeschreibung

Basic concepts, strategies and successfactors of innovation and entrepreneurship,The lean management concept will be introduced and applied. Existing Business modells will be examined. New business models will be developped by the students following the lean start up method.

Lehrinhalte

Innovation Managemento Success Factors for Innovationso Science based approaches to generate

Innovation Developmentso Creating and identifying Innovationso Concept and Product Developments

Entrepreneurship: Implementation of Innovationso Lean Start up Methodo Business Canvas o Business Cases

Lernergebnisse / Kompetenzziele

Wissensverbreiterung
Students have a sound understanding of different innovation concepts which have been discussed in the modern business and economics literature.
Students have a sound understanding of the role of entrepreneurship in economic development and the hurdles entrepreneurs typically face.
Wissensvertiefung
Students are able to translate their theoretical knowledge into a practical proposal for a business creation.
Können - instrumentale Kompetenz
Students are able to use their competencies in finance, accounting and marketing and apply it to their unique case study.
Können - kommunikative Kompetenz
Students are able to discuss in groups their ideas, their reflection of opportunities and weigh arguments.
Students are able to present their ideas to others and convince them about the attractiveness of their idea.
Können - systemische Kompetenz
Students are able to see their project in the context of the business environment and reflect on the perspective of banks, promotion agencies, city governments, potential employees.

Lehr-/Lernmethoden

Concepts are introduced, discussed and applied in case studies (business models) created by students.

Empfohlene Vorkenntnisse

none

Modulpromotor

Mayer, Peter

Lehrende
  • Arnsfeld, Torsten
  • Mayer, Peter
Leistungspunkte

5

Lehr-/Lernkonzept
Workload Dozentengebunden
Std. WorkloadLehrtyp
38Seminare
Workload Dozentenungebunden
Std. WorkloadLehrtyp
82Kleingruppen
30Veranstaltungsvor-/-nachbereitung
Literatur

The Lean Start UP by Eric Ries, 2011.

Business Model Generation, Osterwalder / Pigneur, 2010.

Prüfungsleistung
  • Klausur 1-stündig und Assignment
  • Assignment
Bemerkung zur Prüfungsform

none

Dauer

1 Semester

Angebotsfrequenz

Nur Sommersemester

Lehrsprache

Englisch