Current Topics in Consumer Psychology and Marketing

22B1524

Bachelor

Englisch, Französisch, Russisch, Spanisch, Chinesisch

5.0

Winter- und Sommersemester

1 Semester

Students will complete in-depth modules realated to current topics in Consumer Psychology and Marketing: e.g. customer satisfaction, service quality, customer lifetime value, customer segmentation, managing customer complaints, customer satisfaction and quality management. Modules are chosen in accordance with the range of courses offered by the cooperating university, and are specified in a Learning Agreement prior to the study abroad period.

Study of a subject at a partner university during the period of study abroad in the 4th or 5th semester. If possible, students should choose a subject or subjects which are not offered at the Hochschule Osnabrück. In this way they should use the opportunity to choose country-specific or campus-specific lectures by means of which they can expand or consolidate their subject knowledge relating to foreign countries in the respective local language (or English). The teaching content is determined by the respective partner university.

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

In accordance with the course offer of the (partner) university abroad.

• Sonstiges

In accordance with the course offer of the (partner) university abroad.

As required by the respective partner university

According to the partner university in question

According to the partner university in question

According to the partner university in question

According to the partner university in question

According to the partner university in question

According to the partner university in question

According to the partner university in question

• Stegmaier, Ralf

• Stegmaier, Ralf