Current Topics in Consumer Psychology and Marketing

Faculty: Faculty of Business Management and Social Sciences

Version: Version 1 of 13.05.2025.

Module identifier: 22B1524

Module level: Bachelor

Language of instruction: English, French, Russian, Spanish, Chinese

ECTS credit points and grading: 5.0

Module frequency: winter and summer term

Duration: 1 semester

Brief description

Students will complete in-depth modules realated to current topics in Consumer Psychology and Marketing: e.g. customer satisfaction, service quality, customer lifetime value, customer segmentation, managing customer complaints, customer satisfaction and quality management. Modules are chosen in accordance with the range of courses offered by the cooperating university, and are specified in a Learning Agreement prior to the study abroad period.

Teaching and learning outcomes

Study of a subject at a partner university during the period of study abroad in the 4th or 5th semester. If possible, students should choose a subject or subjects which are not offered at the Hochschule Osnabrück. In this way they should use the opportunity to choose country-specific or campus-specific lectures by means of which they can expand or consolidate their subject knowledge relating to foreign countries in the respective local language (or English). The teaching content is determined by the respective partner university.

Overall workload: The total workload for the module is 150 hours (see also "ECTS credit points and grading").

Teaching and learning methods

Lecturer based learning
Workload hours	Type of teaching	Media implementation	Concretization
60	Lecture	Presence	-
Lecturer independent learning
Workload hours	Type of teaching	Media implementation	Concretization
90	Preparation/follow-up for course work		-

Further explanations

In accordance with the course offer of the (partner) university abroad.

Graded examination

Other

Exam duration and scope

In accordance with the course offer of the (partner) university abroad.

Recommended prior knowledge

As required by the respective partner university

Knowledge Broadening