Applied Business Research

22M1112

Master

Englisch

5.0

nur Wintersemester

1 Semester

This module aims at increasing the ability of students to select and use appropriate quantitative and qualitative research approaches, as well as to critically evaluate the outcomes in the context of real-world business case studies.

1. Background
1.1. Theory of science
1.2. The research process
1.3 Quantitative and qualitative approaches to research
1.4. Observational and experimental research

2. Study planning
2.1. Developing research questions
2.2. Reviewing the literature

3. Data collection
3.1. Research designs
3.2. Survey and questionnaire development
3.3. Quality criteria
3.4. Sampling and access to the field

4. Qualitatitve data analysis
4.1. Content analysis after Mayring
4.2. Grounded theory

5. Quantitative data analysis
5.1. Data analysis and visualization
5.2. Statistical hypothesis testing
5.3. Machine learning
5.4. Application using software

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

• Hausarbeit oder
• Portfolio-Prüfungsleistung oder
• Portfolio-Prüfungsleistung

The portfolio-1 exam has a total of 100 points and consists of a homework (50 points) and a one-hour written exam (50 points).

The portfolio-2 exam has a total of 100 points and consists of a homework (50 points) and a report (50 points).

Homework: approx. 10 to 15 pages

Written examination: in accordance with the valid study regulations

Report: Presentation: approx. 20-30 minutes with a written report of approx. 5-10 pages.

The requirements are specified in the relevant class.

Statistics

The students distinguish the major approaches to empirical research and differentiate phases of research process.

The students can describe central principles of empirical research, and differentiate terminology and conventions according to different major approaches.

The students are able to critically reflect issues around selection and application of empirical research methods. They can critically examine and justify results in the context of their research questions.

Students are able to identify and clarify a research question. They are able to select and apply appropriate empirical research methods to real-world business case studies.

Students will be able to initiate a data-driven research process. They are able to justify their decisions by means of empirical research methods and comprehensive analysis.

Students are able to manage their goals and roles within the group, communicate their results and critically acclaim results reported by others.

Students are able to asses the outcomes of the applied business research from various perspectives.

• Markovic-Bredthauer, Danijela

• Markovic-Bredthauer, Danijela