Conference, Convention and Meetings Management
- Fakultät
Fakultät Wirtschafts- und Sozialwissenschaften (WiSo)
- Version
Version 1 vom 30.05.2025.
- Modulkennung
22C9025
- Niveaustufe
Bachelor
- Unterrichtssprache
Englisch
- ECTS-Leistungspunkte und Benotung
5.0
- Häufigkeit des Angebots des Moduls
nur Wintersemester
- Dauer des Moduls
1 Semester
- Kurzbeschreibung
In this module students acquire knowledge and capabilities relating to the planning, organisation and implementation of conferences, conventions and meetings of every kind.
- Lehr-Lerninhalte
This module consists of 10 parts:
- Introduction to the MICE industry
- The strategical concept of conferences, conventions and meetings
- Planning and organising of conferences, conventions and meetings (project management)
- The role of Professional Congress Organisers (PCOs) and other service partners
- The role of DMOs (Destination Management Organisations)
- Promotion of conferences, conventions and meetings
- Management of delegates
- Budgeting and financing
- Evaluation of conferences, conventions and meetings
- Future challenges of the MICE industry
- Gesamtarbeitsaufwand
Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").
- Lehr- und Lernformen
Dozentengebundenes Lernen Std. Workload Lehrtyp Mediale Umsetzung Konkretisierung 30 Vorlesung Präsenz oder Online - 15 betreute Kleingruppen Präsenz oder Online - 15 individuelle Betreuung Präsenz oder Online - Dozentenungebundenes Lernen Std. Workload Lehrtyp Mediale Umsetzung Konkretisierung 45 Veranstaltungsvor- und -nachbereitung - 45 Prüfungsvorbereitung -
- Benotete Prüfungsleistung
- Portfolio-Prüfungsleistung
- Bemerkung zur Prüfungsart
The portfolio examination consists of:
PFP1: a one-hour exam (60%) and a presentation (40%)
PFP2: a one-hour exam (60%) and a seminar paper with oral and written parts (R; 40%)
PFP3: a one-hour exam (60%) and an orally presented case study (FSM; 40%)
- Prüfungsdauer und Prüfungsumfang
Written examination: in accordance with the valid study regulations
Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes
Presentation: approx. 20 minutes
Orally presented case study: approx. 20 minutes
The requirements are specified in the relevant class.
- Empfohlene Vorkenntnisse
None
- Wissensverbreiterung
Students who successfully complete this module understand the importance of national and international conferences, conventions and meetings within the relevant market and the key players involved.
- Wissensvertiefung
Students who successfully complete this module understand the general steps and elements to successfully plan, organise and manage conferences, conventions and meetings.
- Wissensverständnis
Students who successfully complete this module can assess the feasibility of different concepts and they can apply the different elements of success with regards to the different types of conferences, conventions and meetings in changing environments with different stakeholder and target groups.
- Nutzung und Transfer
Students who successfully complete this module know and understand different conference and event formats and can apply them to different contexts, thus being able to organise suitable event concepts directed at individual stakeholder needs.
- Kommunikation und Kooperation
Students who successfully complete this module demonstrate effective communication and teamwork skills.
- Wissenschaftliches Selbstverständnis / Professionalität
Students who successfully complete this module have gained essential knowledge and skills in conference, convention and meetings management and can critically reflect on their actions in relation to social and (event) market expectations and consequences.
- Literatur
Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P. & D'Arcy, E. (2020). Festival and Special Event Management (Essentials edition). Wiley.
Arcodia, C. (2022). The Routledge Handbook of Business Events. Routledge.
Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson.
Bühnert, C., & Lippold, S. (2017). Praxishandbuch Kongress-, Tagungs- und Konferenzmanagement. SpringerGabler.
Getz, D. (2012). Event Studies: Theory, Research and Policy for Planned Events. Routledge.
Professional Convention Management Association (PCMA) (2015). Professional Meeting Management: A Guide to Meetings, Conventions and Events. Agate B2, 6th edition.
Rogers, T., & Wynn-Moylan, P. (2022). Conference and Conventions: A global industry. 4th edition. Routlege.
- Zusammenhang mit anderen Modulen
Particular connection to "Management of Venues and Destinations"
- Verwendbarkeit nach Studiengängen
- International Event Management Shanghai, B.A. (IEMS)
- International Event Management Shanghai (IEMS), B.A. (01.09.2024)
- Modulpromotor*in
- Werner, Kim
- Lehrende
- Juegel, Karla