Management of Venues and Event Destinations

22C9024

Bachelor

Englisch

5.0

nur Wintersemester

1 Semester

Event venues and destinations are the basic factors in the event market. There is a great variety of events ‒ but there are also a great number of different types of venues. This module clearly takes the perspective of venue management and the resulting strategic positioning of a venue which encompasses a decision-making process on how to adapt architectural, infrastructural, technical and service-oriented aspects into a strategic development plan to best serve current and future international events. Naturally, aspects like digitalization, sustainability and security represent key aspects in such a development. Additionally, KPI-based operational aspects and the specific role of a venue manager and their team in it play a key role in handling current events on a profitable base. This module presents the prevailing types of venues and explains the appropriate strategic and operational management concepts and tools. Additionally, this module takes an outlook into future challenges of venue management in an ever-growing dynamic international environment. 

This module consists of 8 parts: 

1. Fundamentals & typologies of venues
2. Evolving new forms of events and venues
3. Strategic positioning & marketing of venues
4. Operational management of venues
5. Specific current & future challenges for venues
6. Current and future responsibilities of a venue manager
7. Inter-relation between venue and destination marketing
8. Case studies referring to future developments of venues

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

• Portfolio-Prüfungsleistung

The portfolio examination consists of:

PFP1: a one-hour exam (50%) and a presentation (50%)
PFP2: a one-hour exam (50%) and a seminar paper with oral and written parts (R; 50%)
PFP3: a one-hour exam (40%) and a presentation (60%)

Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes

Presentation: approx. 20 minutes

Written examination: in accordance with the valid study regulations

The requirements are specified in the relevant class.

None

Students who successfully complete this module will have a broad understanding of event venues of different types, such as exhibition centres, congress centres, arenas/stadiums, performing arts centres and hybrid venues.

Students who successfully complete this module will have an in-depth understanding of the current and strategic future challenges of a venue in a growing international complexity.

Students who successfully complete this module are able to develop strategic plans for managing a venue which enables them to work professionally in the event market as venue and/or destination marketing (project) managers.

Students are able to implement application-oriented strategies in the complex field of venue management and are able to find concrete solutions for operational tasks in the role of a venue manager and / or member of the venue management team.

Students are able to explain and justify the operationalisation of research-related findings in the broader field of venue management and to apply it to specific venues.

Students who successfully complete this module demonstrate broad communication and teamwork skills and learn how to effectively present in a scientifically based style to different stakeholders.

Students are able to develop their own professional self-image in a management position and are capable of recognising the general framework of acting professionally and justifying their decisions in a scientific and management area. 

This module makes references to basic knowledge of “Principles of Marketing” and “Principles of Business Management” (both first semester), “Trade Fairs and Exhibitions Management” and “Trade Show Participation and Experience Management“ (both third semester), references to specific knowledge of “Event Design and Value Creation“ and “Event Marketing and New Media” (both fourth semester) and in its´ teaching direct references to “Conference, Convention and Meetings Management” and “Digitalisation and Technology in the Event Industry“ (both fifth semester).

• International Event Management Shanghai (IEMS), B.A. (01.09.2024)

• Werner, Kim

• Werner, Kim