Cultural Management

22C9009

Bachelor

Englisch

5.0

nur Sommersemester

1 Semester

The purpose of this course in cultural management is to contribute to the development of the student’s knowledge and understanding in the management of different cultures and diversity and non-subject related competences in terms of instrumental, interpersonal and systemic learning outcomes to make the student employable today and tomorrow.

• Importance of studying management cultures in a globalised context.
• Understanding cultures and organisational behaviour according to various cultural theories such as Sathe’s levels of culture; Hofstede, Kuchhohn and Strodbeck; Trompenaars cross-cultural typology; Schwartz’s value framework.
• Comparing and contrasting communication in high and low-context cultures and understanding the impact of verbal and non-verbal cross-cultural communication.  
• An awareness of negotiation in different cultures and factors impacting cross-cultural negotiation.
• Understanding motivation across cultures according to various theories such as Maslow’s hierarchy of needs, McClelland Learned needs and Reinforcement theory. This includes the influence of value systems on motivation.
• Understanding how cultural leadership, in particular, theories such as PM and NT theories, Goleman’s leadership behaviour theory, transformational leadership and project GLOBE are different across different cultures. Application of Hofstede’s theory with leadership styles in different cultures.
• Understanding how to work with and manage diversity using theories such as the Cox and Kondola models.
• Understanding the implication of cultural convergence and divergence, and how to manage cultural differences.

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

• Portfolio-Prüfungsleistung

The portfolio examination consists of:

PFP1: a one-hour exam (60%), a presentation (10%) and a written project report (30%)
PFP2: a one-hour exam (70%) and a seminar paper with oral and written parts (R; 30%)
PFP3: a one-hour exam (50%), a presentation (10%) and a written paper (40%)

Written examination: in accordance with the valid study regulations

Written project report: approx. 15-20 pages

Presentation: approx. 10 minutes

Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes

Paper: approx. 5,000 words

The requirements are specified in the relevant class.

None

Students who complete this module should be able to:

• explain why it is important to study international organisational behaviour. 
• define culture, explain the levels of culture by using examples, and becoming acquainted with the various cultural theories. 
• compare and contrast how the communication in high context cultures would differ from low context cultures and understanding the implications of verbal and non-verbal cross-cultural communication.
• define negotiation and describe the steps in the negotiation process. 
• discuss how situational factors and verbal and non-verbal communication impact negotiation outcomes.
• define explain the concept ‘motivation’ and use motivation theories to understand how motivation differs across cultures.
• understand and explain critical leadership theories and perspectives and its implication for cross-cultural management.
• explain how diversity can be managed to create a competitive advantage for organisations.

Students who complete this module

• can explain the levels of culture, concepts of cultural values, norms and beliefs, and relate some of the international differences, similarities and changes occurring in terms of work and managerial values.
• can define precisely what national culture means and discuss the interaction between national and organisational culture.
• can identify and apply the major cultural theories.
• understand cultures and organisational behaviour according to various cultural theories such as: Sathe’s levels of culture; Hofstede, Kuchhohn and Strodbeck; Trompenaars cross-cultural typology; Schwartz’s value framework.
• can review cultural differences in selected countries and regions, and note some of the important strategic guidelines for doing business in each.
• can reflect upon differences in managerial traditions in different countries.
• can better understand the impact of verbal and non-verbal communication across cultures.
• can understand how the negotiation process differs across cultures.
• can better understand how motivation, leadership and diversity theories influence behaviour across cultures.

Students who successfully complete this module should be able to:

• apply the key aspects pertaining to cross-cultural management to case studies.
• demonstrate an understanding by applying the main cross-cultural theories to case studies, presentations and topic papers of a selected country.
• demonstrate an understanding by analysing and applying the key cross-cultural aspects of communication, negotiations, leadership, motivation and diversity in a selected country by giving a presentation and generating a topic paper.

Students who successfully complete this module should be able to:

• collect, evaluate and interpret relevant information pertaining to cultural management.
• apply the cultural management theory to analysing case studies and scenarios.
• identify and develop solutions to cultural management challenges, especially in response to case studies and scenarios.
• implement respective solutions in cultural management by using contemporary literature. 
• apply the theory and implement application-oriented tasks as a team member in group presentations.
• contribute to finding solutions about cultural management challenges, in general, and in a presentation on a specific country, as a member of a team.
• develop further learning processes independently.

Students who successfully complete this module should be able to:

• conduct additional independent research on key aspects pertaining to cultural management.
• search for additional contemporary theory and empirical studies to further supplement the topics in cultural management.
• explain and operationalise key contemporary theory and empirical findings relevant to topics in cultural management.
• apply the contemporary and theory and empirical findings in a critical and innovative manner to analysing case studies and scenarios.

Students who completed this module should be able to communicate effectively on any of the cultural management topics covered in this module by having the opportunity to:

• Discuss challenges and solve problems based on case studies/scenarios in groups during lecture time.
• Present their feedback on group discussions and/or case studies during lecture time.
• Interact individually during the lecture time based on the open discussions on specific topics and challenges and/or case studies.
• Present their topic paper on their assignment (selected country) during lecture time.

Students who successfully complete this module should be able to critically reflect on their ability to:

• Organise and manage their time and themselves.
• Collect, analyse and evaluate existing and new information.
• Communicate effectively.
•  Solve problems and challenging contexts.
• Reflect on their professional actions on being more culturally and aesthetically aware and sensitive. 
• Reflect on being a responsible corporate citizen by being mindful of societal expectations and consequences and ethical decision-making.
• Justify their own professional actions with theoretical and empirical knowledge gained in this module.
• Assess their own competencies (knowledge, skill and attitude), reflect autonomous and think creatively.
• Develop their own professional self-image, recognise a general framework of acting professionally and be mindful of the impact of ethical decision-making. 

• The module in Cultural Management will build on what the students learnt in the following courses in Semester 1, prior to this module being presented, namely Principles of Business Management, Intercultural Communication and Academic Writing, English Reading and Writing 2, English Listening and Speaking 2. In Semester 2, the students would have been exposed to analysing and using the theory to respond to case studies in the course Strategic Management.  
• This module in Cultural Management should better equip students when they read for the following courses after this module has been presented, namely Human Resource Management and Leadership in Semester 3, Management of Venues and Event Destinations in Semester 5, Empirical Research Methods and Thesis Writing in Semester 5.

• International Event Management Shanghai (IEMS), B.A. (01.09.2024)

• Werner, Kim

• Louw, Lynette