Event Marketing and New Media

22C005

Bachelor

Chinesisch

5.0

nur Sommersemester

1 Semester

Students who successfully complete this module will understand the application of new media in various events and master the basic skills of new media in event processes. Based on the basic theory and knowledge of communication, the module guides students to learn with the latest and cutting-edge cases, and strives to enable students to master the characteristics and rules of the application of new media in activities.

Basic theory and knowledge, rules and trends in event marketing and new media.

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

• Portfolio-Prüfungsleistung

The portfolio examination consists of:

PFP1: a presentation (30%) and a two-hour exam (70%)
PFP2: a written project report (30%) and a written paper (70%)
PFP3: a written project report (30%) and a seminar paper with oral and written parts (R; 70%)

Presentation: approx. 15 minutes

Written examination: in accordance with the valid study regulations

Written project report: approx. 15-20 pages

Written paper: approx. 10-15 pages

Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes

The requirements are specified in the relevant class.

None

Students who successfully complete this module have gained an overview of new media applications in China and their potential use in different business situations

Students who successfully complete this module know how to apply new media applications in the marketing of different event forms.

Students who successfully complete this module can provide advice to colleagues, customers and other stakeholders in relation to the appropriate new media applications for different situations.

Students are able to collect and interpret the basic communication knowledge, develop the communication solutions and implement respective solutions according to the latest event market academic findings, implement application-oriented projects and contribute to finding the media solutions for complex tasks.

Students are able to understand and master communication and media concepts, derive and define research questions and explain and justify the operationalisation of research. Students can apply qualitative and quantitative research methods and explain research results.

Students who successfully complete this module have a professional approach to new meda, are familiar with different tools and methods for various communicative situations and have very good presentation and cooperation skills.

Students are able to apply different media types to develop their own professional self-image, justify their own professional actions theoretically and methodically, and assess their own media skills and professional ability, critically reflecting their professional actions.

This module is connected to all the other event management modules in the programme.

• International Event Management Shanghai (IEMS), B.A. (01.09.2024)

• Werner, Kim

• Werner, Kim

Di Dan