Sustainable Event Management and Evaluation

Fakultät

Fakultät Wirtschafts- und Sozialwissenschaften (WiSo)

Version

Version 1 vom 28.05.2025.

Modulkennung

22C004

Niveaustufe

Bachelor

Unterrichtssprache

Chinesisch

ECTS-Leistungspunkte und Benotung

5.0

Häufigkeit des Angebots des Moduls

nur Wintersemester

Dauer des Moduls

1 Semester

 

 

Kurzbeschreibung

This module aims to improve the sustainable consciousness and practical ability of students related to sustainability in event management. It also focuses on the evaluation of sustainable events.

Lehr-Lerninhalte

The module consists of 7 parts:

Part 1: The evolution of sustainable events

Part 2: The concept and principles of sustainable events

Part 3: Guidelines and standards for sustainable events

Part 4: Policies and regulations for sustainable events

Part 5: Management cases for sustainable events

Part 6: Research progress and trends in sustainable event management

Part 7: Evaluating sustainable events

Gesamtarbeitsaufwand

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

Lehr- und Lernformen
Dozentengebundenes Lernen
Std. WorkloadLehrtypMediale UmsetzungKonkretisierung
40VorlesungPräsenz-
20betreute KleingruppenPräsenz-
Dozentenungebundenes Lernen
Std. WorkloadLehrtypMediale UmsetzungKonkretisierung
40Veranstaltungsvor- und -nachbereitung-
30Prüfungsvorbereitung-
20Literaturstudium-
Benotete Prüfungsleistung
  • Portfolio-Prüfungsleistung
Bemerkung zur Prüfungsart

The portfolio examination consists of:

PFP1: a presentation (30%) and a two-hour exam (70%)
PFP2: a written project report (40%) and a written paper (60%)
PFP3: a presentation (30%) and a written paper (70%)

Prüfungsdauer und Prüfungsumfang

Written examination: in accordance with the valid study regulations

Written paper: approx. 10-15 pages

Presentation: approx. 10-15 minutes

Written project report: approx. 15-20 pages

The requirements are specified in the relevant class.

Empfohlene Vorkenntnisse

None.

Wissensverbreiterung

Students who successfully complete this module

1. Know and understand the concept and significance of sustainability in general

2. Understand the evolution of sustainable events

3. Know the key characteristics of sustainable events

Wissensvertiefung

Students who successfully complete this module are familiar with existing standards and guidelines for sustainable events.

Wissensverständnis

Students who successfully complete this module

  • know the policies and regulations related to sustainable events.
  • can manage sustainable events in practice.

Nutzung und Transfer

Students who successfully complete this module can apply methods and processes in order to evaluate sustainable events.

Wissenschaftliche Innovation

Sustainable event management is a cutting-edge topic for event management research. Students are able to derive and define new research questions concerning sustainble events and apply the methods to research on related topics.

Kommunikation und Kooperation

Students who successfully complete this module have gained professional presentation and teamworking skills.

Wissenschaftliches Selbstverständnis / Professionalität

Students who successfully complete this module are able to recognise the importance of sustainable concepts in event management and understand the opportunity involved for the event industry to act as "agents of change" for the entire society.

Literatur

Arcodia, C. (2022). (Ed) The Routledge Handbook of Business Events. Routledge.

Draper, J.; Dawson, M. & Casey, E. (2011): An Exploratory Study of the Importance of Sustainable Practices in the Meeting and Convention Site Selection Process, Journal of Convention & Event Tourism, 12(3), 153-178

Jones, M. (2018). Sustainable event management: a practical guide. 3rd edition. Routlege

Laing, J., Frost, W. (2010). How green was my festival: Exploring challenges and opportunities associated with staging green events. International Journal of Hospitality Management, 29(2), 261-267. 

Smith, A.; Mair, J. (2022). (Eds.) Events and Sustainability: Can Events Make Places More Inclusive, Resilient and Sustainable? Routledge.

Werner, K., Griese, K.-M., & Hogg, J. (2017). Service dominant logic as a new fundamental framework for analyzing event sustainability: A case study from the German meetings industry, Journal of Convention & Event Tourism [J].18(4), 318-343

Zusammenhang mit anderen Modulen

Before starting this module, students should complete the basic event management modules in the first 2 semesters of the programme.

Verwendbarkeit nach Studiengängen

  • International Event Management Shanghai, B.A. (IEMS)
    • International Event Management Shanghai (IEMS), B.A. (01.09.2024)

    Modulpromotor*in
    • Werner, Kim
    Lehrende
    • Werner, Kim
    Weitere Lehrende

    Cai Meng