Change Management

Institute of Communication

Version 11.0 of 12/21/2022

74M0019

Change Management

Kommunikation und Management (M.A.)

5

Managing change places high demands on corporate management, especially against the backdrop of major transformations such as digitization or a climate-neutral economy. As a rule, all decisions relating to goals, strategies, organization, processes and people must be reconsidered. From this perspective, change management consists of managing learning and adaptation processes in and of organizations. The success of change depends largely on the attitudes and interpretations of the organization's members. Without the organization's members changing, the organization cannot change either. In this context, corporate communications is therefore expanding its normative, strategic and operational tasks in order to improve the prospects of success for change management projects and processes. At the same time, it must have a significantly expanded range of tools at its disposal.

Project management in changeConcept and methods (interventions) of organisational developmentStakeholder analysis in change managementDealing with resistance in changeLeadership in change processes Selected concepts, e.g. cultural change, learning company, agility, ambidextryControlling change processes/projectsConsultant-client relationship in change managementCase studies: M&A, restructuring projects, business field expansion, digitalisationChange management tools in practical applicationIncremental-iterative methods,( e.g. SCRUM)

Knorre, Susanne

• Schwägerl, Christian
• Fuhrberg, Reinhold
• Knorre, Susanne
• Kocks, Klaus

5

Becker, Manfred und Inéz Labucay (2012): Organisationsentwicklung. Konzepte, Methoden und Instrumente für ein modernes Change Management, Stuttgart: Schäffer-Pöschel

Bridges, William (2009): Managing Transitions: Making The Most Of Change, Da Capo Press, 3. Aufl.

Buchholz, Ulrike und Susanne Knorre (2019). Interne Kommunikation und Unternehmensführung. Theorie und Praxis eines kommunikationszentrierten Managements. Wiesbaden: Springer

Burnes, Bernard (2014): Managing Change, Harlow: Pearson, 6.Aufl.

Hehn, Svea von, Cornelissen, Nils I., Braun, Claudia (2016): Kulturwandel in OrganisationenEin Baukasten für angewandte Psychologie im Change-Management, Berlin, Heidelberg: Springer

Kotter, J.P. (2008). A Sense of Urgency. Harvard Business Press, Boston.

Krüger, Wilfried und Norbert Bach (Hrsg.) (2015): Excellence in Change. Wege zur strategischen Erneuerung, Wiesbaden: Gabler, 5. überarbeitete Aufl.

Maier, Michaela, Schneider, Frank M., Retzbach, Andrea (Hrsg.) (2012): Psychologie der internen Organisationskommunikation, Göttingen: Hogrefe

Martin, Albert (2003): Organizational Behaviour. Verhalten in Organisationen, Stuttgart: Kohlhammer

Petersen, Dominik, Witschi, Ur, Kötter, Wolfgang, Bahlow, Jörg (2011): Den Wandel verändern. Change-Management anders gesehen. Wiesbaden: Gabler.

Rosenstiel, Lutz von, Hornstein, Elisabeth v., Augustin, Siegfried (Hrsg.)(2012): Change Management Praxisfälle. Veränderungsschwerpunkte Organisation, Team. Individuum, Berlin Heidelberg: Springer

Schein, E. (2009). The Corporate Culture Survival Guide. San Francisco, CA: Jossey-Bass

Schreyögg, Georg und Daniel Geiger (2016): Organisation. Grundlagen moderner Organisationsgestaltung, Wiesbaden: Gabler, 6. Aufl.

Stolzenberg, Kerstin und Krischan Heberle (2013): Change Management. Veränderungsprozesse erfolgreich gestalten – Mitarbeiter mobilisieren, Heidelberg: Springer 3. Aufl.

• Viva Voce
• Homework / Assignment
• Two-Hour Written Examination
• Oral Presentation / Seminar Paper

Work samples, written

1 Term

Only Summer Term

German