Current Topics in Communication Management

Institute of Communication

Version 13.0 of 12/12/2022

74B0087

Aktuelle Themen des Kommunikationsmanagements

Kommunikationsmanagement (B.A.)

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The discipline of communication management has developed a range of subfields as a result of changes in society and economy. The critical reflection of the processes and phenomena of organizational communication, and of the methods attempting to strategically plan organizational communication requires the analysis of these changes. Also, subfields need to be critically reflected with regard to their contribution to organizational effectiveness and organizational responsibility.

• Organizational communication
• Strategic communication-Implications of societal, economic, and ecological transformations for organizational communication
• Definition and integration of communication management’s subfields-Management and evaluation of subfields

Schwägerl, Christian

• Schwägerl, Christian
• Knorre, Susanne
• Osterheider, Felix
• Schütte, Dagmar; Baum, Achim

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Cooren, F., & Stücheli-Herlach, P. (Hrsg.) (2021). Handbook of management communication. Berlin, New York: de Gruyter Mouton.

Einwiller, S., S. Sackmann & A. Zerfaß (2020). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen. Wiesbaden: SpringerGabler. doi.org/10.1007/978-3-658-23390-7

Fröhlich, R., P. Szyszka & G. Bentele (Hg.) (2015). Handbuch der Public Relations. Wiesbaden: Springer VS.

Karmasin, M. (2015). PR im Stakeholder-Ansatz. In: Fröhlich, R., P. Szyszka & G. Bentele (Hg.). Handbuch der Public Relations. Wiesbaden: Springer VS, S. 341-355. doi.org/10.1007/978-3-531-18917-8_21

Kastens, I. E., & Busch, A. (Hrsg.). (2016). Handbuch Wirtschaftskommunikation: Interdisziplinäre Zugänge zur Unternehmenskommunikation. Tübingen: Francke UTB.

Mast, C. (2019). Unternehmenskommunikation. 7. Aufl. München & Tübingen: UVK.

Zerfaß, A.; Verčič, D.; Nothhaft, H. & Werder, K. P. (2018). Strategic Communication: Defining the Field and its Contribution to Researchand Practice. International Journal of Strategic Communication, 12(4), 487-505, DOI: 10.1080/1553118X.2018.1493485

Zerfaß, A., M. Piwinger & U. Röttger (2020). Handbuch Unternehmenskommunikation. Wiesbaden: SpringerGabler. doi.org/10.1007/978-3-658-03894-6

• Viva Voce
• Homework / Assignment
• Two-Hour Written Examination
• Oral Presentation / Seminar Paper
• Presentation

• Work samples, medial
• Work samples, written
• Presentation

1 Term

Only Winter Term

German