Innovative Management and Entrepreneurship

44M0219

Master

German

5.0

only summer term

1 semester

1. changing corporate environments and their entrepreneurial challenges (VUCA environment with case studies from the agricultural and food industry) 2. requirements and opportunities for meaningful, innovative forms of corporate management such as agile leadership, leadership agility, scrum, holocracy, etc. 3. basics of change management and organisational development for the introduction of innovative corporate management; challenges of employee motivation in corporate management, leadership. 4. basics of founding a company (forms of founding and their evaluation, risks in founding and forms of protection, legal issues in the context of founding, funding opportunities). 5. methods, implementation and communication of business model development (megatrend analysis, canvas model, St. Gallen Business Model Generator, video pitch). 6. introduction to the instrument of a business plan.

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Written examination or
• oral exam or
• Project Report, written

The type of examination is determined jointly by the group at the beginning of the semester. (written examination or project report) are the predominant forms of examination.

The project report is about substantiating the case study developed in the module on the basis of heuristic methods by analysing secondary data and preparing it adequately for evaluation by third parties (e.g. investors, management, funding institutions, etc.).

see above

Strategic management / corporate management in the Bachelor's programme would be advantageous, but not mandatory.

Students have knowledge of the challenges of corporate management and leadership in a changed corporate environment. Students are familiar with various criteria and implementation options as well as standard requirements for innovative corporate management. They are familiar with the challenges of change management in companies and have basic knowledge of the approach to change processes in strategy and organisational development. You will be familiar with the requirements and tasks involved in setting up a company as well as the risks and protection options. They will be familiar with different methods of business model development and forms of communication for presenting business models.

They have detailed knowledge of the different approaches to innovative corporate management and the tools for implementing them in the company. They are familiar with megatrends and know how these can be used to develop business models using various methods.

Students are able to recognise differences in innovative business management and possible starting points in organisations, to evaluate and discuss the advantages and disadvantages of the various starting points. They are able to develop a business model and initiate the most important steps for founding a company. You will be able to recognise risks with regard to a possible start-up and select, evaluate and take precautionary measures. You will be able to create a change and implementation concept and identify the barriers to change, willingness and ability to change and develop solution concepts.

The input on theoretical knowledge is transferred directly into practice throughout the module. The module is based on a given or self-created case study. All tools and techniques are practised and applied to the case study.

Scientific innovation and instrumental expertise
You use procedures and methods in the field of change management. You will also use innovative methods from corporate development and innovation management. These include, for example, the Canvas methods, the St. Gallen Business Model Generator Tool, to develop a business model. The Blue Ocean Strategy. Constellation formats for change management, etc.

Through the high proportion of implementation and transfer in group exercises, moderation of the groups and presentation of the results, the joint critical evaluation and reflection, students practise exchanging information in an interdisciplinary and subject-related manner, evaluating problem solutions and weighing up solution options scientifically and with regard to their practical suitability. Challenging exercises, which have to be solved in a team, enable students to recognise dilemmas in strategic decisions and identify appropriate solutions. 

 They can evaluate existing and self-developed business models and change projects with regard to consistency and prospects of success using scientific and proven methods.

The module can be combined well with other modules with Ms Schnitker such as: International Management or is a good prerequisite for the start-up project in the 3rd semester. The modules in Mr Enneking's, Meseth's, Recke/Währisch's and Kussin's catalogue are also well suited to be combined with this module. The Future Skills module has various courses. The courses Agile Leadership, Systemic Leadership and Ego Development as well as Methodical Invention are well suited to form a basis.

• Applied Livestock Sciences M.Sc. (01.09.2025)

• Agriculture, Food Science and Business M.Sc. (01.09.2025)

• Schnitker, Karin

• Schnitker, Karin

Vertreter Prof. Dr. Jan Berstermann, Unterstützende Moderation WiMA Lea Prein