Event Operations and Logistics

Faculty of Business Management and Social Sciences

Version 8.0 of 09/27/2018

22C9020

Event Operations and Logistics

International Event Management Shanghai (B.A.)

2

Being able to plan, document and manage the logistics and operational aspects of an event is an essential quality for all event managers. In order to be successful, event managers must be able to work with a diverse workforce and operate within a range of different contractual obligations. This module covers the aspects of project management and operations in events management from venue inspection, negotiations, event production and staging, to food, beverage and concessions and the logistics of the event. The focus is on understanding the practical considerations of running an event.

• Part 1: Project Management as an important management tool for events
• Phases of the project management of events
• Project management techniques
• Scheduling
• Work breakdown structure, Gantt charts and milestones
• The role of the project manager
• Quality management and control
  
  Part 2: Event Operations and staging
• Theming and concepts
• Choice of venue and site plans
• Staging: power, sound, light and props
• Catering and hospitality
• Traffic management
• Forecasting, crowd flow, management and control, capacity management
• The production schedule
  
  Part 3: Event Logistics
• Identifying logistical issues in event management
• Supply of customer, products and facilities
• Event site logistics
• Event shutdown
• Techniques of logistics management
• Negotiation and assessment
• Evaluation

Knowledge Broadening
Students who successfully complete this module
• understand the phases of project management of events
• understand the operational aspects involved when staging an event
• can identify the most important logistical issues in event management
Knowledge Deepening
Students who successfully complete this module
- understand the advantages and shortcomings of using project management in the context of events
- understand the importance of forecasting, crowd management and control, as well as capacity management for the success and safety of an event
- can develop a comprehensive logistics plan for an event in a specified physical location, deploying staging and technical elements.
Instrumental Skills and Competences
Students who successfully complete this module know general tools, techniques and concepts in the project management, staging and logistics of events.
Communicative Skills and Competences
Students who successfully complete this module demonstrate effective communication and teamwork skills.
Systemic Skills and Competences
Students who successfully complete this module are able to analyze operational and logistical problems in the area of event management and develop suitable solutions.

Lectures in combination with case studies, presentations, simulation studies. Eventually, group projects and short excursions.

Not required

Werner, Kim

Werner, Kim

5

Allen, O’Toole, Harris & McDonnell (2011). -Festival & Special Event Management (5th edition). Milton, Australia: John Wiley & Sons

Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson.

Bowdin, Glenn; Allen, Johnny; Harris, Rob; McDonnell, Ian; O'Toole, William: Events Management, 3rd Edition, 2012

Getz, D. (2005). Event Management and Event Tourism. New York: Cognizant Communications Corporation.

Shone, Anton; Parry, Bryan: Successful Event Management: A Practical Handbook, 2nd Edition, 2004

• Two-Hour Written Examination
• Homework / Assignment
• Oral Presentation / Seminar Paper

1 Term

Only Summer Term

English