Market-Oriented Corporate Management
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 05.07.2024.
- Module identifier
22B1840
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
winter and summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 30 Lecture Presence - 15 Practice Presence - 15 Learning in groups / Coaching of groups Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 20 Preparation/follow-up for course work - 30 Work in small groups - 40 Other -
- Graded examination
- Portfolio exam or
- Portfolio exam or
- Portfolio exam
- Literature
- Cording-de Vries, F. (Hrsg.): Marketing und Öffentlichkeitsarbeit im Krankenhaus. Stuttgart: Kohlhammer
- Meffert, H./Bruhn, M.: Handbuch Dienstleistungsmarketing - Planung, Umsetzung, Kontrolle. Wiesbaden: Springer Gabler
- Meffert, H./Bruhn, M./Hadwich: Dienstleistungsmarketing - Grundlagen, Konzepte, Methoden. Wiesbaden: Springer Gabler
- Oswald, J./Schmidt-Rettig, B./Eichhorn, S.: Krankenhausmanagementlehre. Theorie und Praxis eines integrierten Konzepts. Stuttgart: Kohlhammer.
- Zapp, W. (Hrsg.): Krankenhausmanagement – Organisatorischer Wandel und Leadership. Stuttgart: Kohlhammer.
(Literatur in der jeweils aktuellen Ausgabe)
- Applicability in study programs
- Business Management in the Health Sector
- Business Management in the Health Sector, B.A.
- Person responsible for the module
- Oswald, Julia
- Teachers
- Oswald, Julia