Media Psychology
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 13.05.2025.
- Module identifier
22B1188
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 45 Lecture Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 105 Preparation/follow-up for course work -
- Graded examination
- Homework / Assignment or
- Written examination or
- Oral presentation, with written elaboration
- Literature
Wirtz, B. W. (2020). Media Management, Strategy, Business Models and Case Studies. New York. Springer. Noam, E. M. (2019) Media and Digital Management. New York. Springer. Trepte, S. & Reinecke, L. (2019). Medienpsychologie (2. Aufl.). Grundriss der Psychologie: Bd. 27. Stuttgart: Kohlhammer. Mangold, R., Vorderer, P., & Bente, G. (2004). Lehrbuch der Medienpsychologie. Hogrefe Verlag. Krämer, N., Schwan, S., Unz, D., & Suckfüll, M. (2016). Medienpsychologie: Schlüsselbegriffe und Konzepte. Kohlhammer Verlag. Trepte S., Reinecke L. (2010) Medienpsychologie. In: Steins G. (eds) Handbuch Psychologie und Geschlechterforschung. VS Verlag für Sozialwissenschaften. doi.org/10.1007/978-3-531-92180-8_13 Döring, Nicola (2003): Sozialpsychologie des Internet. 2. Aufl. Göttingen u.a.: Hogrefe.
- Applicability in study programs
- Business Psychology
- Business Psychology B.Sc. (01.09.2024)
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Genkova Petkova, Petia
- Teachers
- Genkova Petkova, Petia