International Marketing Management
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 18.0 of 11/26/2021
- Code of Module
22B0619
- Modulename (german)
Internationales Marketing Management
- Study Programmes
Wirtschaftspsychologie (B.Sc.)
- Level of Module
2
- Responsible of the Module
Griese, Kai Michael
- Lecturer(s)
- Eggers, Sabine
- Franke, Jürgen
- Griese, Kai Michael
- Roll, Oliver
- Wolf, Alexander Karsten
- Meyer, Ulrike
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 45 Seminare Workload Dozentenungebunden Std. Workload Lehrtyp 15 Kleingruppen 30 Literaturstudium 25 Veranstaltungsvor-/-nachbereitung 35 Prüfungsvorbereitung
- Recommended Reading
Backhaus, K., Voeth, M. (in aktueller Auflage): Internationales Marketing, Schäffer-PoeschelBerndt, R.; Altobelli, C.F.; Sander, M. (in aktueller Auflage): International Marketing-Management, Springer Gabler Keegan, W.J. (in aktueller Auflage):Global Marketing Management, PearsonKotabe, M., Helson, K. (in aktueller Auflage): Global Marketing Management, John Wiley & Sons Meffert, H.; Burmann, C.; Becker, C. (in aktueller Auflage): Internationales Marketing Management, Kohlhammer
- Graded Exam
- Two-Hour Written Examination
- Portfolio exam
- Examination Requirements
- Duration
1 Term
- Module Frequency
Winter and Summer Term
- Language of Instruction
German