Marketing and Market Research
- Faculty
Faculty of Engineering and Computer Science
- Version
Version 9.0 of 12/12/2022
- Code of Module
11B5165
- Modulename (german)
Marketing und Marktforschung
- Study Programmes
Ingenieurwesen - Maschinenbau (INGflex) (B.Eng.)
- Level of Module
2
- Responsible of the Module
Pusch, Rainer
- Lecturer(s)
Gussenberg, Oliver
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 45 Vorlesungen Workload Dozentenungebunden Std. Workload Lehrtyp 60 Veranstaltungsvor-/-nachbereitung 20 Prüfungsvorbereitung
- Recommended Reading
Kotler/Armstrong/Harris/Piercy: Grundlagen des Marketing, 6. aktualisierte Auflage, Halbermoss 2016
Kuß/Wildner/Kreis: Marktforschung, 6. Auflage, Wiesbaden 2018
- Graded Exam
Two-Hour Written Examination
- Examination Requirements
- Duration
1 Term
- Module Frequency
Only Winter Term
- Language of Instruction
German