Marketing in Practice
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 1 of 03.07.2025.
- Module identifier
44B0547
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only winter term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 15 Practice - 45 Seminar - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 30 Work in small groups - 30 seminar paper - 30 Exam preparation -
- Graded examination
- oral exam or
- Written examination or
- Project Report, written
- Literature
- Homburg, C. und Krohmer, H.: Marketingmanagement, aktuelle Auflage, Wiesbaden, Gabler (als umfangreiches allgemeines Nachschlagewerk)
- Aufgrund der Aktualität der jeweiligen Themen sind eigenständige Literaturrecherchen notwendig.
- Themenspezifische "Reader" werden vorlesungsbegleitend verteilt - Übungsliteratur/Fallstudien werden vorlesungsbegleitend verteilt
- Applicability in study programs
- Applied Plant Biology - Horticulture, Plant Technology
- Applied Plant Biology - Horticulture, Plant Technology B.Sc. (01.09.2025)
- Food Production Engineering and Business
- Food Production Engineering and Business B.Eng. (01.09.2025)
- Managing Sustainable Food Systems
- Managing Sustainable Food Systems B.Sc. (01.09.2025)
- Agriculture
- Agriculture B.Sc. (01.09.2025)
- Person responsible for the module
- Enneking, Ulrich
- Teachers
- Enneking, Ulrich
- Kunde, Susanne
- Further lecturer(s)
Thomas Temme (Planspiel)