Product and Innovation Management

Faculty

Faculty of Agricultural Science and Landscape Architecture

Version

Version 13.0 of 08/06/2019

Code of Module

44B0319

Modulename (german)

Product and Innovation Management

Study Programmes
  • Bioverfahrenstechnik in Agrar- und Lebensmittelwirtschaft (B.Sc.)
  • Wirtschaftsingenieurwesen Lebensmittelproduktion (B.Eng.)
  • Wirtschaftsingenieurwesen im Agri- und Hortibusiness (B.Eng.)
  • Wirtschaftsingenieurwesen Agrar/Lebensmittel (B.Eng.)
Level of Module

2

Mission Statement

Consumers and retailers of agricultural products and food expect innovations in respect to the product, the process and the business model as well. Normally, innovations are not found coincidentally. They are more the result of a systematic innovation process, which includes different stages, methods and development and assessment tools. This module gives an overview of the product and innovation management process with regard to cases within the agri-, horti- and food sector.

Content
  • 1. Introduction – innovation and its characteristics (Schnitker)
  • 2. Internal and external success factors of innovation (Schnitker)
  • 3. The design thinking process and different idea finding and creativity techniques (Schnitker)
  • 4. Case study/seminar of Design Thinking (Schnitker/Enneking)
  • 5. Innovation theory and process organization (Enneking)
  • 6. Finding customer problems and analytic approaches (Enneking)
  • 6. Concept generation and qualitative evaluation (Enneking)
  • 7. Development and quantitative testing (Enneking)
  • 8. Sensory Marketing and Product Innovation of foods
  • 9. Toolbox of modern approaches and examples from real market studies
Mode of Delivery

Lectures, Exercises, Seminars, Business Cases in English Language.

Expected Knowledge and/or Competences

English language, B2; Basic Knowledge in Marketing (i.d. module "Marketing und Vertrieb"/"Marketing and Distribution")

Responsible of the Module

Enneking, Ulrich

Lecturer(s)
  • Bornkessel, Sabine
  • Schnitker, Karin
  • Enneking, Ulrich
  • Kern, Martin
Credits

5

Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
30Vorlesungen
30Seminare
Workload Dozentenungebunden
Std. WorkloadLehrtyp
40Veranstaltungsvor-/-nachbereitung
10Kleingruppen
40Prüfungsvorbereitung
Recommended Reading
  • Albers, S. et al. (2007): Handbuch Produktmanagement: Strategieentwicklung, Produktplanung, Organisation, Kontrolle, Wiesbaden, Gabler

    Griese/Bröring (2011)
  • Buck, B. und U. (2014): Innerinnovation, Innovationen aus eigenem Anbau, Das Kreativhandbuch für systemsiches Innovationsmanagement, 1. Aufl., Literatur VSM e.U., Wolkersdorf, Österreich.
  • Gerstbach, I. (2016): Design Thinking im Unternehmen, Ein Workbook für die Einführung von Design Thinking, Gabal Verlag GmbH, Offenbach.
  • Gupta, P./Trusko, B.E. – Ed. (2014): Global Innovation Science Handbook, McGraw Hill Education, New York a.o.
  • Vahs, D./Brem, A. (2015): Innovationsmanagement, Von der Idee zur erfolgreichen Vermarktung, 5. überarbeitete Auflage, Schäffer-Poeschel Verlag, Stuttgart.
  • Crawford, C.M. and Di Benedetto, C.A. (2015): New Products Management, McGraw-Hill
Graded Exam
  • Viva Voce
  • Two-Hour Written Examination
Assessment Methods Remark

Standard form of examination: oral examination (alternative form of examination may be selected by the examiner and announced at the beginning of the course)

Duration

1 Term

Module Frequency

Only Summer Term

Language of Instruction

English

 

Contact

Hochschule Osnabrück
University of Applied Sciences
Albrechtstr. 30
49076 Osnabrück
Phone: +49 (0)541 969-0
Fax: +49 (0)541 969-2066
E-Mail: webmaster@hs-osnabrueck.de

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UNIVERSITY OF APPLIED SCIENCES

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