Faculty of Agricultural Science and Landscape Architecture
Version 9.0 of 08/06/2019
- Code of Module
- Modulename (german)
- Study Programmes
- Wirtschaftsingenieurwesen Lebensmittelproduktion (B.Eng.)
- Wirtschaftsingenieurwesen im Agri- und Hortibusiness (B.Eng.)
- Wirtschaftsingenieurwesen Agrar/Lebensmittel (B.Eng.)
- Level of Module
- Mission Statement
Agricultural value chains become more and more international. The companies of the Agri- and Food Business have more and more the task to sell their products in foreign markets. A continiously grown part of their turnover is induced by foreign sales. But also the international procurement is more and more a strategic and important question for the companies of the agri-, horti- and food sector.
- Cross-cultural competence
- Strategic Market Analysis
- International Trade Policy
- International Trade Practices
- Global sourcing
- Learning Outcomes
Students have got a good overview about internationalisation challenges and questions of a company in the agri-, hort- and food sector. They have basic knowledge about all aspects of the international trade process (im-/export) especially about the specifities of the feed, plant, animal and food trade.
They have deeper knowlege about intercultural differences and how to deal with it (intercultural literacy). They have a good understandig of international market Analysis and the use of global literature/statistic sources. They know the risks of international cross-border shipments of goods and how to protect them.
Instrumental Skills and Competences
They are able to use different international database sources and to interpret the data and prepare them in respect to the practical question.
They are able to use different parts of a country-, foreign macro market analysis.
They are able to calculate duties and other fees and are able to analyse other juridical or economical border/market entry barriers.
Communicative Skills and Competences
They are able to present and discuss results of a market study in front of a group.
They are able to discuss with foreign students on an expert level about international trade aspects.
They understand intercultural differences and have strategies how to adjust to new intercultural circumstances.
Systemic Skills and Competences
Students are able to prepare a international market analysis for a company in the agri- and food sector and they are able to organise an international goods shipping process.
- Mode of Delivery
Lecture, case studies, exercises, group discussions, calculations.
- Expected Knowledge and/or Competences
- Responsible of the Module
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 45 Vorlesungen Workload Dozentenungebunden Std. Workload Lehrtyp 30 Veranstaltungsvor-/-nachbereitung 30 Literaturstudium 45 Prüfungsvorbereitung
- Recommended Reading
Albaum, G./Strandskov, J./Duerr, E.:International Marketing and Export Management, 3rd ed., Addison Wesley Longman Publishing Company, Harlow, 1998.Altmann, J.: Außenwirtschaft für Unternehmen, UTB-Verlag, Stuttgart, 2009.Eibner, W.: Understanding International Trade/ Anwendungsorientierte Außenwirtschaft, Oldenbourg Verlag, München, Wien, 2006.Hill, Ch.: Global Business Today, 6th ed., McGraw-Hill/Irwin, New York, 2009.Hill, Ch./Jones, G.: Strategic Management – an integrated approach theory, 9th ed., South-Western Cengage Learning, Mason, 2010.Jahrmann, F.-U.: Außenhandel, Friedrich-Kiehl-Verlag, Herne, 2007.Krugman, P./Obstfeld, M.: Internationale Wirtschaft – Theorie und Politik der Außenwirtschaft, Pearson Studium, München, 2004.
- Graded Exam
Two-Hour Written Examination
- Assessment Methods Remark
Seminar paper/report and written presentation are graded. Oral presentation together in the team and discussion with other students of the module has to be down, but without grade.
- Module Frequency
Only Winter Term
- Language of Instruction