Strategic Management

Faculty of Business Management and Social Sciences

Version 12.0 of 05/02/2019

22M0604

Strategic Management

International Business and Management (Master) (M.A.)

4

This course is for future managers who are keen to be involved in the process of strategy in organisations. It covers the strategic analysis, the identification and choice of strategic options and addresses the challenges and pitfalls of implementing strategy. It takes a dynamic and hands on approach through lecture activities and case studies where participants are challenged to think about how to apply strategic frameworks and concepts to their own research work . By the end of the course students should be equipped with the tools and techniques to be effective in thinking and acting strategically.

• 1. A strategy as such and the strategy in particular
• what strategy is and what a manager has to do - how to formulate strategy and how to implement it
• 2. Forces having an impact
• the various lenses, the role of the organisational structure and the influence of technology - cooperationand concentration - globalisation and values
• 3. Contexts of strategic planning, processes and implementation
• strategies at work in start-ups and mature enterprises - how to manage experts, innovation and diversityand how to differentiate
  
  3.1 Turnaround / change management, innovation management, internationalization
  3.2 Project-oriented development and implementation of business strategies
• 4. Summary assessment of strategic management

Knowledge Broadening
Students who have completed the module successfully, have a knowledge about principles of strategic management and have revisited tools and concepts of management studied at undergraduate level.
Knowledge Deepening
Students who have completed the module successfully can;;
- appreciate the different methods by which corporate strategies are formed as an influence on an
organisation´s decision making
- demonstrate awareness of the issues associated with the growth of organisations in order to address
problems by integrating the various business functions and respecting the overall context
- demonstrate awareness of the various strategies and issues associated with operating on a global scale
- appreciate the issues of growth by mergers, acquisitions and alliances
Instrumental Skills and Competences
Students who have completed the module successfully can;;
- apply information technology tools wherever adequate to underpin your awareness and demonstrate various issues or scenarios.
Communicative Skills and Competences
Students who have completed the module successfully can;;
- communicate essential moves to design and implement change
-- modify behaviour to improve performance in strategic leadership
Systemic Skills and Competences
Students who have completed the module successfully can;;
- apply techniques of strategic analysis in the organisation
- appreciate the contribution of the leadership role to strategic direction and modify a company´s behaviour to improve performance.

Lectures,Reading Material, Case Studies, Video, Round-table discussions

Fundamental principles of strategic management, strategy process, management tools, management concepts, strategy evaluation, fundamental principles of controlling, fundamental processes of project and process management

Kaur-Lahrmann, Ravinder

• Halstrup, Dominik
• Kaur-Lahrmann, Ravinder

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Hill, Ch.W.L., Jones, G.R. Strategic Management, An Integrated Approach,(1999), South Western Education.

Mintzberg, H. et.al. The Strategy Process - Concepts, Contexts, Cases, (2003), Prentic Hall.

Lynch, R.Corporate Strategy,(2000),2nd Edition, Financial Times/Prentice Hall.

• Two-Hour Written Examination
• Portfolio exam

1-hour written examination/presentation

1 Term

Only Summer Term

English