Hospitality Management

22C9031

Bachelor

Chinese

5.0

only winter term

1 semester

This module provides an introduction to the hospitality industry, including its significance in the service sector, its relationship with partner industries (such as the event industry) and its economic significance. Students will gain an informed understanding of important terms, concepts and principles and will be aware of the environment in which hospitality organisations operate. The module also gives students an appreciation for areas such as quality management and control, revenue management and labour productivity in a hospitality industry context.

The module covers key points and know-how of hospitality management such as value chain and service profit chain, tourism supplier, tourism solicitors, tourism platform firms, service quality management and continuous improvement.

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio examination consists of:

PFP1: a presentation (30%) and a two-hour exam (70%)
PFP2: a written project report (30%) and a written paper (70%)
PFP3: a presentation (40%) and a written paper (60%)

Presentation: approx. 15-20 minutes

Written examination: in accordance with the valid study regulations

Written project report: approx. 15-20 pages

Written paper: approx. 10-15 pages

The requirements are specified in the relevant class.

None

Students who successfully complete this module critically understand the nature, scope and diversity of the hospitality industry.

Part 1: Introduction to hospitality operations management

Part 2: Value chain and service profit chain

Part 3: Hospitality operating systems

Part 4: Management, capacity and service

Part 5: Hospitality enterprise resource planning

Part 6: Dynamic pricing and revenue management

Part 7: Service innovation in hospitality

Part 8: Eliminating Waste and ‘Lean Thinking’

Part 9: Business process reengineering

Part 10: Quality management and continuous improvement

Students who successfully complete this module are able to evaluate operational issues which affect the success of hospitality management and identify, assess and evaluate operating performances in hospitality operations.

Students who successfully complete this module know general tools, techniques and concepts in hospitality operation, including hospitality operating systems, revenue management, capacity and demand planning and lean thinking.

Students who successfully complete this module can analyse present and future dynamic hospitality environments and assess the future strengths of the hospitality industry.

Students are able to collect, evaluate and interpret relevant information in their study programme, deduct scientifically founded results,develop solutions and implement respective solutions according to the latest academic findings,implement application-oriented projects and contribute to finding solutions for complex tasks as a member of a team and develop further learning processes independently. Students are required to activate existing knowledge based on solving application-oriented problems. 

Students are able to derive and define research questions, explain and justify the operationaliation of research, apply research methods, explain and summarize research results.

Students who successfully complete this module demonstrate effective communication and teamwork skills.

Students are able to develop their own professional self-image, justify their own professional actions with theoretical and methodical knowledge, assess their own skills, reflect autonomous, factual creative freedom and decision-making independence and use these under guidance, recognize the general framework of acting professionally and justifying their decisions ethically responsibly as well as reflect their professional actions critically regarding societal expectations and consequences. 

This module is a bridge course linking other core courses and also a leading course to get a glimpse of the hospitality industry (including the event industry).

• International Event Management Shanghai (IEMS), B.A.

• Werner, Kim

• Werner, Kim

Tang Xiuli