Computerised Event Management

Faculty of Business Management and Social Sciences

Version 6.0 of 02/20/2018

22C9028

Computerised Event Management

International Event Management Shanghai (B.A.)

3

The students learn how specific simulation software can be used for the organization and implementation of events.

This module integrates the content of basic event courses that students have learned during the previous three years of study. Using simulation software, the students learn how to organize and stage an event from planning to implementation and evaluation, including goal setting, basic procedures and means of implementation. Students enhance their overall understanding of event activities and learn more about future occupation in the event industry. This training can help students to prepare for internships and future work in a holistic and efficient manner.

Knowledge Broadening
Students who successfully complete this module know how to organise and stage an event using computerized technology.
Knowledge Deepening
Students who successfully complete this module understand the process of event operation and can wholly understand and build up the relation between different event subjects.
Instrumental Skills and Competences
Students who successfully complete this module know how to use specialized exhibition simulation software.
Communicative Skills and Competences
Students who successfully complete this module know how to communicate with customers using CRM operation systems.
Systemic Skills and Competences
Students who successfully complete this module have acquired important skills and knowledge to increase their employability in the event industry.

Lectures, case studies, simulation on CRM software and Enterprise Resource Planning (ERP) of event companies.

None

Wang, Chunlei

• Lan, Xing
• Zhang, Li

5

Event Information Management, Tsinghua University Press, ChinaEvent Information Management, High Education Press, China

• Two-Hour Written Examination
• Homework / Assignment
• Oral Presentation / Seminar Paper

1 Term

Only Winter Term

Chinese