Practical Event Project

22C9027

Bachelor

Chinese

5.0

only winter term

1 semester

The module aims to integrate the theoretical knowledge learned in previous event-related courses so that students can apply them in a practical context in their final academic year. It also aims to improve the consciousness and practical ability of students, including theory-based skills and practical industrial techniques.

Students apply their theoretical knowledge during short practical projects with different trade shows and exhibitions or other events and festivals.

The main contents include:

• initiating an exhibition / event theme
• developing a concept
• creating related marketing material
• exhibitor and stakeholder management using a CRM computer system

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio examination consists of:

PFP1: a presentation (30%) and a written project report (70%)
PFP2: a written project report (50%) and oral project report (PMU; 50%)
PFP3: a presentation (50%) and a written case study  (50%)

Presentation: approx. 15-20 minutes

Written project report: approx. 15-20 pages

Oral project report: approx. 30 minutes

Written case study: approx. 15 pages

The requirements are specified in the relevant class.

None

Students who successfully complete this module understand how to develop a new exhibition / event project and can follow the different steps and procedures of organising an event.

By means of doing a practical event project, students become familiar with the distinctive features of an exhibition / event as well as the stakeholders involved.

In developing an event concept, students will use their creative ideas, writing and designing skills to consequently create a comprehensive exhibition/event plan and to solve arising issues and challenges on the way.

Students are required to master different demands and requirements to solve application-oriented problems. After finishing the module, students are able to collect, evaluate and interpret relevant information in their study programme, and then develop solutions and implement respective solutions according to the latest academic findings. 

Students are expected to generate new knowledge rather than only applying existing knowledge. After the completion of the module, students are expected to not only be able to derive and define research questions, explain and justify the operationalisation of research, but also be able to explain and summarise research results.

Students are required to work in teams, so they obtain related communication, leadership,  and argumentation skills.

The application of existing knowledge plays an important role. Students are encouraged to apply the existing knowledge to understand the event industry and work out solutions for the problems.

The module is linked to many other modules in the study programme, such as Economics, Financial Management, Principles of Marketing and the other event management modules. 

• International Event Management Shanghai (IEMS), B.A.

• Werner, Kim

• Werner, Kim

Ding Yi