Entrepreneurial Management

22C9026

Bachelor

English

5.0

only winter term

1 semester

To develop knowledge of and appreciation for entrepreneurial management through the study of new ventures, intrapreneurship in corporate settings and the management of small firms.

The module aims at exploring the various dimensions of new venture creation and growth by addressing planning and implementation issues, such as conceptualizing, developing and managing successful new ventures. 

The module is designed to provide a broad overview of entrepreneurial activities and challenges, including but not limited to identifying a viable business opportunity, gathering funding for and launching a business, managing the organization in a period of growth and harvesting the rewards. 

• Defining entrepreneurial ventures: constraints, rewards and economic/social contributions
• Characteristics and competences of tntrepreneurs and entrepreneurial teams
• The entrepreneurial environment: exploring opportunities and managing external relations
• Innovation management: from an entrepreneurial idea to market diffusion of a new product
• Customer identification for entrepreneurs
• Business model analysis
• Strategic management for entrepreneurial ventures
• Entrepreneurial marketing
• Entrepreneurial finance
• Writing business plans and working with business canvases

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio examination consists of:

PFP 1: a presentation (50%) and a one-hour exam (50%)
PFP 2: a written paper (50%) and a one-hour exam (50%)
PFP 3: a written project report (50%) and a one-hour exam (50%)

Written examination: in accordance with the valid study regulations

Presentation: approx. 10-15 minutes

Written paper: approx. 10-15 pages

Written project report: approx. 15-20 pages

The requirements are specified in the relevant class.

None

Students who successfully complete this module have a solid understanding of the particular challenges and opportunities associated with entrepreneurial activities in both start-up businesses as well as corporate settings (i.e. intrapreneurship). Furthermore, students are familiar with business model analysis and techniques to identify viable ideas for entrepreneurial ventures.    

Students who successfully complete this module can apply theories, frameworks and concepts as well as tools from areas of strategic management, finance, managerial economics, marketing, operations management and organizational behavior to the specific challenges of entrepreneurial ventures.

Students who successfully complete this module benefit from theoretical knowledge as well as methodological competences that enable them to conceive of promising business ideas, develop a corresponding novel business plan and put the latter into practice. Moreover, students exhibit the necessary skills to assess alternative business models and come to a conclusion regarding their viability.

Students have a solid understanding of the particular challenges and opportunities associated with entrepreneurial activities in both start-up as well as corporate settings (i.e. intrapreneurship). They can apply a business model analysis and adopt techniques to identify and develop viable ideas for entrepreneurial/intrapreneurial ventures. This enables them to assess various commercial options and make decisions that support value creation in business contexts. Furthermore, students are able to plan, implement, manage and critically review entrepreneurial activities in practice.  

Students are able to apply theories, frameworks, tools and research methods from the areas of entrepreneurship, strategic management, finance, managerial economics, marketing, operations management and organizational behavior to the specific challenges of entrepreneurial ventures. By compiling and analyzing data with scientific methods, fragmented pieces of information can be interpreted so that hidden patterns are recognized, empowering students to make evidence-based decisions. 

Students who successfully complete this module can identify and describe shortfalls in new business models and communicate them effectively to those stakeholders having an interest in the new venture. Furthermore, students are able to express the key elements of a new business idea precisely to gain support for their venture.

Students are able to identify and describe shortfalls in new business ideas as well as business models and communicate them effectively to those stakeholders who have an interest in the new venture. The ability to prioritize and express precisely key elements of a new venture enables students to gain support for their ideas. Students develop a professional self-image as entrepreneurs/intrapreneurs and reflect on their behaviour in terms of business but also societal impact. 

As successful entrepreneurs need to orchestrate resources across all business functions, this module requires students to draw on skills and competences acquired in all previous modules. It allows students to develop a specific business plan in a preferred industry or domain, incl. event management. Consequently, the module highlights the strong interrelations between various management aspects and how they are successfully put into practice in a specific entrepreneurial/intrapreneurial context. 

• International Event Management Shanghai (IEMS), B.A.

• Hofmann, Kay Hendrik

• Hofmann, Kay Hendrik

Hogg, Johannes