Conference, Convention and Meetings Management
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 30.05.2025.
- Module identifier
22C9025
- Module level
Bachelor
- Language of instruction
English
- ECTS credit points and grading
5.0
- Module frequency
only winter term
- Duration
1 semester
- Brief description
In this module students acquire knowledge and capabilities relating to the planning, organisation and implementation of conferences, conventions and meetings of every kind.
- Teaching and learning outcomes
This module consists of 10 parts:
- Introduction to the MICE industry
- The strategical concept of conferences, conventions and meetings
- Planning and organising of conferences, conventions and meetings (project management)
- The role of Professional Congress Organisers (PCOs) and other service partners
- The role of DMOs (Destination Management Organisations)
- Promotion of conferences, conventions and meetings
- Management of delegates
- Budgeting and financing
- Evaluation of conferences, conventions and meetings
- Future challenges of the MICE industry
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 30 Lecture Presence or online - 15 Learning in groups / Coaching of groups Presence or online - 15 Individual coaching Presence or online - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 45 Preparation/follow-up for course work - 45 Exam preparation -
- Graded examination
- Portfolio exam
- Remark on the assessment methods
The portfolio examination consists of:
PFP1: a one-hour exam (60%) and a presentation (40%)
PFP2: a one-hour exam (60%) and a seminar paper with oral and written parts (R; 40%)
PFP3: a one-hour exam (60%) and an orally presented case study (FSM; 40%)
- Exam duration and scope
Written examination: in accordance with the valid study regulations
Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes
Presentation: approx. 20 minutes
Orally presented case study: approx. 20 minutes
The requirements are specified in the relevant class.
- Recommended prior knowledge
None
- Knowledge Broadening
Students who successfully complete this module understand the importance of national and international conferences, conventions and meetings within the relevant market and the key players involved.
- Knowledge deepening
Students who successfully complete this module understand the general steps and elements to successfully plan, organise and manage conferences, conventions and meetings.
- Knowledge Understanding
Students who successfully complete this module can assess the feasibility of different concepts and they can apply the different elements of success with regards to the different types of conferences, conventions and meetings in changing environments with different stakeholder and target groups.
- Application and Transfer
Students who successfully complete this module know and understand different conference and event formats and can apply them to different contexts, thus being able to organise suitable event concepts directed at individual stakeholder needs.
- Communication and Cooperation
Students who successfully complete this module demonstrate effective communication and teamwork skills.
- Academic Self-Conception / Professionalism
Students who successfully complete this module have gained essential knowledge and skills in conference, convention and meetings management and can critically reflect on their actions in relation to social and (event) market expectations and consequences.
- Literature
Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P. & D'Arcy, E. (2020). Festival and Special Event Management (Essentials edition). Wiley.
Arcodia, C. (2022). The Routledge Handbook of Business Events. Routledge.
Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson.
Bühnert, C., & Lippold, S. (2017). Praxishandbuch Kongress-, Tagungs- und Konferenzmanagement. SpringerGabler.
Getz, D. (2012). Event Studies: Theory, Research and Policy for Planned Events. Routledge.
Professional Convention Management Association (PCMA) (2015). Professional Meeting Management: A Guide to Meetings, Conventions and Events. Agate B2, 6th edition.
Rogers, T., & Wynn-Moylan, P. (2022). Conference and Conventions: A global industry. 4th edition. Routlege.
- Linkage to other modules
Particular connection to "Management of Venues and Destinations"
- Applicability in study programs
- International Event Management Shanghai, B.A. (IEMS)
- International Event Management Shanghai (IEMS), B.A.
- Person responsible for the module
- Werner, Kim
- Teachers
- Juegel, Karla