Intercultural Communication and Academic Writing

22C9004

Bachelor

English

5.0

only winter term

1 semester

Students are aware of the importance of interdisciplinary competencies for their studies and their professional practice and success. They know the principles of academic work and can deal with relevant tasks in a formally correct and systematic manner. The students are able to document, analyse, evaluate and visualise contents and findings and present them in an authentic and professional way. Students’ awareness for communicative processes is raised, enabling them to act appropriately and beneficially in an intercultural setting. They can reflect on their own communication, listen impartially and send out convincing messages to others.

Academic work and writing:

• Information competence, literature research and evaluation
• General requirements and formal aspects of academic writing
• Structure, approach and methodology

Interpersonal and intercultural communication:

• Elements of perception
• The meaning of nonverbal communication
• Selected theories and models of (intercultural) communication and their importance in a business context

Principles of selected communication competences:

• Presentation skills for university and business
• Communication and negotiation techniques

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio consists of:

PFP1: a written paper (70%) and a presentation (30%)
PFP2: a written paper (50%) and a written exam (50%)
PFP3: a written paper (50%) and an oral and written presentation (50%)

Written paper: approx. 1,500 - 2,000 words

Presentation: approx. 15 minutes

Written exam: in accordance with the valid study regulations

The requirements are specified in the relevant class.

None

Students who successfully complete this module

• have basic knowledge and experience for the preparation and writing of academic papers.
• can work on a specific topic or research question, in order to find and solve a problem and to present their results in an appropriate written or oral form.
• are able to present information professionally and convincingly. They can establish contact with the audience and use selected rhetorical elements and visualisation to increase comprehensibility.

Students who successfully complete this module

• are able to compile information for academic work from libraries, academic databases and the internet within a reasonable time and to an appropriate depth.
• are able to accumulate, prepare and organise arguments in a way that enables them to present their point of view convincingly in academic papers, talks and presentations.

Students who successfully complete this module

• are prepared for writing academic papers.
• are prepared for holding professional presentations.
• are prepared for tackling different situations in various cultural contexts.

Students who successfully complete this module are able to

• collect, evaluate and implement relevant information for a specific topic.
• deduct academic/scientific results in an academic setting.
• work independently on a specific topic.
• apply different intercultural theories and models to analyse different intercultural professional settings and/or case studies.

Students who successfully complete this module are able to

• research topics independently and conduct and answer research questions on intercultural event management-related topics according to relevant academic requirements.

Students who successfully complete this module

• are able to analyse specific communication situations and conduct a target-orientated conversation and presentation.
• have learnt the differences between communicating in a Chinese or German/European context, adapting and recognising intercultural differences and challenges.

Students who successfully complete this module

• can critically reflect their role and qualification related to the academic and pragmatic handling of questions and problems in an intercultural setting.

This module is connected to the following other IEMS modules:

• Macroeconomic Theory and Policy
• Cultural Management
• Internship
• Bachelor Thesis

• International Event Management Shanghai (IEMS), B.A.

• Steinkuhl, Claudia

• Gray, Clare
• Joseph-Magwood, Abigail
• Metz, Anette
• Steinkuhl, Claudia