Principles of Business Management

22C9003

Bachelor

English

5.0

only winter term

1 semester

Students will be familiarised with the foundations of business management, administration and scientific tools and methods with approaches. Students will be able to identify the success factors of business management in relation to the value chain. The students will be able to identify different business formats and organizational combinations with the help of case studies.

1. Fundamentals of business
2. Global business
3. Small business enterprise
4. Medium to large business structures
5. Business combinations
6. Role of management
7. Teams and management
8. Human resource management
9. Business ethics
10. Business etrategy
11. Financial markets
12. Production management

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio examination consists of:

PFP1: a seminar paper with oral and written parts (50%) and a one-hour exam (50%)
PFP2: a presentation (50%) and a one-hour exam (50%)
PFP3: an orally presented case study (50%) and a one-hour exam (50%)

Written examination: in accordance with the valid study regulations

Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes

Presentation: approx. 10-15 minutes

Oral case study:  approx. 20-30 minutes

The requirements are specified in the relevant class.

None

Students who successfully complete this module can 

• define basic terms of business administration.
• describe the concepts of business administration in relation to the value added process.

Students who successfully complete this module can

• review the differences and similarities of different business combinations.
• review the advantages and disadvantages of different business combinations.

Students who successfully complete this module can

• identify the different business formats and combinations and discuss them in relation to international environments on an academic level.
• examine the impact of globalization in relation to strategy and the business enterprise.

Students who successfully complete this module can

• actively participate in practical business projects.
• actively contribute to finding solutions for business dilemmas.
• decipher and understand business situations.
• understand the interchange within the value chain.

Students who successfully complete this module can

• identify and implement theories required for internationalisation.
• investigate and explore new global business dynamics.
• reflect, understand business situations utilizing a structured theoretical approach.
• utilise a structured research approach to analyse the organizational value chain.

Students who successfully complete this module can

• place a strong emphasis on the importance of communication and collaboration in the work place.
• identify the processes and barriers that exist in the hierarchical structure.
• have the ability to understand the fundamental requirements of communication and collaboration.
• develop an awareness of the styles in communication whilst accommodating the role of perception and culture in influencing their actions.

Students who successfully complete this module can

• present and transfer research findings.
• establish and further develop their own professionalism.
• recognise their own capabilities ro conduct basic research.
• communicate effectively their research findings.
• identify the general guidelines for acting proficiently within the field of international management.
• develop their own awareness of the moral compass with regards to their business actions and decision-making.
• develop a business acumen that has a competence which exhibits a polished business mind.

This module will provide the student with the fundamentals of international business management. It will allow the student to build a foundation of knowledge for the following modules:

• Principles of Marketing
• Strategic Management
• HR
• Entrepreneurial Management

• International Event Management Shanghai (IEMS), B.A.

• Kaur-Lahrmann, Ravinder

• Kaur-Lahrmann, Ravinder