Digitalisation and Technology in the Event Industry

22C006

Bachelor

Chinese

5.0

only winter term

1 semester

This module aims to improve the consciousness and practical ability of students related to digitalisation and technology in the event industry with a strong practical focus.

Part 1: The development of digitalisation and technology in the event industry

Part 2: The concept and principles of digitalisation and technology in the event industry

Part 3: Guidelines and standards for digitalisation and technology in the event industry

Part 4: Policies and regulations for digitalisation and technology in the event industry

Part 5: Management cases for digitalisation and technology in the event industry

Part 6: Research progress and trend of digitalisation and technology in the event industry

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio examination consists of:

PFP1: a presentation (30%) and a two-hour exam (70%) 
PFP2: a written project report (30%) and a written paper (70%)
PFP3: a written project report (30%) and a two-hour exam (70%)

Presentation: approx. 10-15 minutes

Written project report: approx. 15-20 pages

Written paper: approx. 10-15 pages

Written examination: in accordance with the valid study regulations

The requirements are specified in the relevant class.

None

Students who successfully complete this module:

1. understand the trend of event development and the evolution of digitalisation and technology in the event industry.

2. understand the concept and key characteristics of digitalisation and technology in the event industry.

Students who successfully complete the module:

1. can manage relevant tools, methods and processes related to digitalisation and technology in the event industry.

2. know relevant policies and regulations for digitalisation and technology in the event industry.

Students who successfully complete the module:

1. know relevant methods and processes to evaluate digitalisation and technology in the event industry.

2. can do research related to the topic of the digitalisation and technology in the event industry.

The emergence of multimedia technology has produced virtual display systems represented by VR (Virtual Reality) technology, AR (Augmented Reality) technology and holographic projection technology. Similar technology enables the experiencer to immerse in the virtual scene and experience a real and strong sense of existence, which also provides wireless possibilities for the future development of exhibitions and events and greatly broadens the boundaries of event-related activities. Through this course, students will understand the integration of exhibitions/events and technology, experience the application of technology in events/exhibitions, and develop new opportunities for the innovation of event-related activities.

In the modern digital world, the organisation and staging of events has changed significantly. Students are able to explore the innovative issues of event activities under the digital background using a variety of technological tools and applications.

Students who successfully complete the module have teambuilding and presentation skills. They are able to cooperate with relevant stakeholders when integrating digital and technological processes, procedures and tools.

Through the study of this course, students will understand the scientific and technological attributes of the event industry. The event industry is profoundly scientific and innovative, which also provides more channels for students to learn event knowledge.

This module is connected to all the other event management-related modules taught in the IEMS programme. 

• International Event Management Shanghai (IEMS), B.A.

• Werner, Kim

• Werner, Kim

Huang Hui, Yang Zheng