Sustainable Event Management and Evaluation
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 28.05.2025.
- Module identifier
22C004
- Module level
Bachelor
- Language of instruction
Chinese
- ECTS credit points and grading
5.0
- Module frequency
only winter term
- Duration
1 semester
- Brief description
This module aims to improve the sustainable consciousness and practical ability of students related to sustainability in event management. It also focuses on the evaluation of sustainable events.
- Teaching and learning outcomes
The module consists of 7 parts:
Part 1: The evolution of sustainable events
Part 2: The concept and principles of sustainable events
Part 3: Guidelines and standards for sustainable events
Part 4: Policies and regulations for sustainable events
Part 5: Management cases for sustainable events
Part 6: Research progress and trends in sustainable event management
Part 7: Evaluating sustainable events
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 40 Lecture Presence - 20 Learning in groups / Coaching of groups Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 40 Preparation/follow-up for course work - 30 Exam preparation - 20 Study of literature -
- Graded examination
- Portfolio exam
- Remark on the assessment methods
The portfolio examination consists of:
PFP1: a presentation (30%) and a two-hour exam (70%)
PFP2: a written project report (40%) and a written paper (60%)
PFP3: a presentation (30%) and a written paper (70%)
- Exam duration and scope
Written examination: in accordance with the valid study regulations
Written paper: approx. 10-15 pages
Presentation: approx. 10-15 minutes
Written project report: approx. 15-20 pages
The requirements are specified in the relevant class.
- Recommended prior knowledge
None.
- Knowledge Broadening
Students who successfully complete this module
1. Know and understand the concept and significance of sustainability in general
2. Understand the evolution of sustainable events
3. Know the key characteristics of sustainable events
- Knowledge deepening
Students who successfully complete this module are familiar with existing standards and guidelines for sustainable events.
- Knowledge Understanding
Students who successfully complete this module
- know the policies and regulations related to sustainable events.
- can manage sustainable events in practice.
- Application and Transfer
Students who successfully complete this module can apply methods and processes in order to evaluate sustainable events.
- Academic Innovation
Sustainable event management is a cutting-edge topic for event management research. Students are able to derive and define new research questions concerning sustainble events and apply the methods to research on related topics.
- Communication and Cooperation
Students who successfully complete this module have gained professional presentation and teamworking skills.
- Academic Self-Conception / Professionalism
Students who successfully complete this module are able to recognise the importance of sustainable concepts in event management and understand the opportunity involved for the event industry to act as "agents of change" for the entire society.
- Literature
Arcodia, C. (2022). (Ed) The Routledge Handbook of Business Events. Routledge.
Draper, J.; Dawson, M. & Casey, E. (2011): An Exploratory Study of the Importance of Sustainable Practices in the Meeting and Convention Site Selection Process, Journal of Convention & Event Tourism, 12(3), 153-178
Jones, M. (2018). Sustainable event management: a practical guide. 3rd edition. Routlege
Laing, J., Frost, W. (2010). How green was my festival: Exploring challenges and opportunities associated with staging green events. International Journal of Hospitality Management, 29(2), 261-267.
Smith, A.; Mair, J. (2022). (Eds.) Events and Sustainability: Can Events Make Places More Inclusive, Resilient and Sustainable? Routledge.
Werner, K., Griese, K.-M., & Hogg, J. (2017). Service dominant logic as a new fundamental framework for analyzing event sustainability: A case study from the German meetings industry, Journal of Convention & Event Tourism [J].18(4), 318-343
- Linkage to other modules
Before starting this module, students should complete the basic event management modules in the first 2 semesters of the programme.
- Applicability in study programs
- International Event Management Shanghai, B.A. (IEMS)
- International Event Management Shanghai (IEMS), B.A.
- Person responsible for the module
- Werner, Kim
- Teachers
- Werner, Kim
- Further lecturer(s)
Cai Meng