Event Design and Value Creation

22C001

Bachelor

English

5.0

only summer term

1 semester

This module introduces students to the design and staging of events. It particularly focuses on the creation of valuable event concepts for a variety of stakeholders with different needs and expectations. Students learn how to generate (customer) experiences and how to (co-)create value for different event audiences. 

1.     Introduction to events and the events industry

2.     Event objectives and target groups 

3.     Event stakeholders

4.     The event concept (for in-person, virtual and hybrid events)

5.     Co-creation experiences and the value of events

6.     Event programming / event formats

7.     Dramaturgy and staging of events

8.     Event psychology and neuromarketing

9.     Operational and logistical aspects in event planning and organisation

10.  Event evaluation

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam

The portfolio examination consists of:

PFP1: a one-hour exam (60%) and a written project report (40%)
PFP2: a one-hour exam (50%) and a seminar papers with oral and written parts (R; 50%)
PFP3: a one-hour exam (30%) and a written paper (70%)

Written examination: in accordance with the valid study regulations

Written project report: approx. 15-20 pages

Paper: approx. 10-15 pages

Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes

The requirements are specified in the relevant class.

None

Students who have successfully completed this module 

• have developed a solid understanding of the international, interdisciplinary event market, including key players, target groups and stakeholders.
• understand and can apply key operational and logistical aspects related to event organisation.

Students who have successfully completed this module are able to identify different target groups as well as customer wishes and needs and develop creative and tailor-made event concepts for in-person, virtual and hybrid events.

Students who have successfully completed this module

• can critically assess and evaluate different event designs and concepts based on target groups‘/ stakeholder needs.
• can recommend suitable event designs, formats, dramaturgical / staging elements and procedures depending on customer objectives and preferences.

Students who have successfully completed this module recognise the meaning of value-creation in an events context and use their competences to (co-)create experiences and value for a variety of different target groups and event stakeholders.

Students who have successfully completed this module can elaborate on recent research findings in the context of event value creation and can transfer and apply them in practice. 

Students who have successfully completed this module can communicate effectively and defend decisions and positions in a non-native language. They can liaise and communicate with the large variety of internal and external stakeholders in the event market and collaborate with them to create valuable events whilst using resources sustainably.

Students who have successfully completed this module can justify their actions and decisions with theoretical and methodological knowledge. They can critically reflect on their actions in relation to social and (event) market expectations and consequences.

This modules represents one of the many event-specific modules in the IEMS programme. Due to the content and nature of the module and recommended prior knowledge (see above), it represents a higher-level module in the later semesters of the degree (advanced knowledge).

• International Event Management Shanghai (IEMS), B.A.

• Werner, Kim

• Werner, Kim