Doing Business in China
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 07.05.2026.
- Module identifier
22B1540
- Module level
Bachelor
- Language of instruction
English
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Brief description
This module has a business administration focus. It provides - in each case with reference to China - insights into central business administration topic areas, such as procurement in China, investment conditions, China as a sales market, import & export, etc. In addition, the basics of the political system and the legal system are introduced.
- Teaching and learning outcomes
The Chinese economic system The political system in China China’s legal system Investment conditions and company forms for foreign investments Distribution channels, marketing and consumer behaviour in China Procurement in China, search for suppliers, strategies for establishing contact, quality management Special features of import and export Negotiation strategies and business etiquette in China.
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 60 Lecture Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 90 Preparation/follow-up for course work -
- Graded examination
- Homework / Assignment or
- Oral presentation, with written elaboration
- Exam duration and scope
Written paper: approx. 10-15 pages
Report (R): presentation of approx. 20-40 minutes with written report of approx. 5-10 pages
The requirements are specified in the respective lectures.
- Recommended prior knowledge
Knowledge from the module China's Economy
- Knowledge Broadening
Students who take this module acquire an overview of features particular to the Chinese market. China is examined both as a sales market and as a procurement market.
- Communication and Cooperation
This module includes topics such as business practices in China. Participants acquire knowledge about typical negotiation strategies and the basics of business etiquette in China.
- Literature
Britzelmaier, Bernd / Xu, Yan: Business in China. Heilmann, Sebastian (ed.): Das politische System der Volksrepublik China, 3rd ed. 2016 Kroeber, Arthur R.: China’s Economy. Mehring, Florian W.: Die hohe Schule der Kriegskunst bei Geschäftsverhandlungen Mühlhahn, Klaus: Die Volksrepublik China. Scheuer, Stephan: Der Masterplan: Chinas Weg zur Hightech-Weltherrschaft. Schroeder, Matthias / Ketterer, Thilo / Frank, Sergey: Business-Guide China: Erfolg und Rechtssicherheit bei Markteinstieg und Geschäftsaufbau. Sieren, Frank: Zukunft? China! ChinaContact. Das Außenwirtschaftsmagazin (current articles).
- Applicability in study programs
- Computer Science (Bachelor)
- Computer Science B.Sc. (01.09.2026)
- International Economics and Sustainability
- International Economics and Sustainability B.A. (01.09.2024)
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Lackner, Hendrik
- Teachers
- Lackner, Hendrik