Principles of Event Management


Faculty of Business Management and Social Sciences


Version 7.0 of 10/27/2020

Code of Module


Modulename (german)

Grundlagen des Veranstaltungsmanagements

Study Programmes
  • Betriebswirtschaft und Management - WiSo (B.A.)
  • Öffentliches Management (B.A.)
  • Wirtschaftsrecht (Bachelor) (LL.B.)
  • Internationale Betriebswirtschaft und Management (B.A.)
Level of Module


Mission Statement

This module introduces the students to the event market. It offers an overview on different event types, the regional economic impacts of events as well as current issues and trends within the industry. The students also gain first insights into the management of events, which includes topics such as service management, quality management and project management of events.

  • 1. The event market (with a focus on business events)
  • 1.1. Introduction
  • 1.2. Exhibitions and trade shows
  • 1.3. Association events
  • 1.4. Corporate Events
  • 1.5. Mega events, sports and leisure events
  • 1.6. Event sponsoring
  • 1.7. Regional economic impacts of events
  • 1.8. Sustainable Events
  • 1.9. Trends in event management
  • 2. Managing events
  • 2.1. Management of services
  • 2.2. Quality management
  • 2.3. Project management
Learning Outcomes

Knowledge Broadening
Students who successfully complete this module

- know the different types of events as well as the responsibilities of key players within the industry
- gained insights into the regional economic impact of events (particularly for Germany)
- are familiar with the peculiarities of events as services and forms of live communication and the effects on quality management
- understand project management as an important basis for successful events
Knowledge Deepening
Students who successfully complete this module

- can critically discuss and evaluate economic, environmental and social impacts of events.
- can name and assess chances and risks of different events as well as related consequences.
Instrumental Skills and Competences
Students who successfully complete this module

- can apply important project management methods and Tools.
- develop and assess event budgets.
Communicative Skills and Competences
Students who successfully complete this module demonstrate effective communication and team working skills.
Systemic Skills and Competences
Students who successfully complete this module can identify, determine and assess successful management structures and decision-making processes.

Mode of Delivery

LecturesCase studiesGroup work

Expected Knowledge and/or Competences


Responsible of the Module

Werner, Kim

  • Werner, Kim
  • Große Ophoff, Markus
  • von Papen, Jost


Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
10betreute Kleingruppen
Workload Dozentenungebunden
Std. WorkloadLehrtyp
Recommended Reading

Dinkel, M., Luppold, S., Schröer, C., Handbuch Messe-, Kongress- und Eventmanagement, Verlag Wissenschaft & Praxis, 2013

Große Ophoff, M. Nachhaltiges Veranstaltungsmanagement: Green Meetings als Zukunftsprojekt für die Veranstaltungsbranche, oekom Verlag, 2016

Holzbaur, U., Jettinger, E., Knauß, B , Moser, R., Zeller, M., Eventmanagement: Veranstaltungen professionell zum Erfolg führen, Springer Verlag, 2010

Kästle, T., Kompendium Event-Organisation: Business- und Kulturveranstaltungen professionell planen und durchführen, Springer Gabler, 2012

Meffert, H., & Bruhn, M. Dienstleistungsmarketing: Grundlagen - Konzepte – Methoden. Gabler Verlag, 3. Auflage, 2000

Schäfer-Mehdi, S., Eventmarketing: Kommunikationsstrategie, Konzeption und Umsetzung, Dramaturgie und Inszenierung, Cornelsen, 2012

Schreiber, M.-T., Kongresse, Tagungen und Events: Potenziale, Strategien und Trends der Veranstaltungswirtschaft, Oldenbourg Verlag, 2012

Wünsch, U. Handbuch Erlebnis-Kommunikation: Grundlagen und Best Practice für erfolgreiche Veranstaltungen. Erich Schmidt Verlag, 2016

Zell, H. Projektmanagement. - lernen, lehren und für die Praxis. Books on demand, 5. Auflage, 2013

Graded Exam
  • Portfolio exam
  • Two-Hour Written Examination

1 Term

Module Frequency

Winter and Summer Term

Language of Instruction