Type Design

11B1939

Bachelor

German, English

5.0

only summer term

1 semester

Type characters are the key elements of the visual appearance of graphical user interfaces of interactive products and applications and of classical print products as well. By forming words and sentences out of separate characters, type is a tool for communication of contents and messages. Furthermore, the shape and elements of characters refer to esthetical and social-cultural contexts. Students acquire a detailed understanding of type anatomy from a historical point of view as well as a contemporary perspective. Building on this knowledge the students design and develop an executable font using classical and/or experimental methods and procedures.

• History of type design
• Production-related aspects of type design
• Type anatomy
• Type classifications
• Manual type design
• Digital type design
• Context-sensitive, generative, randomized, dynamical type design

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Work medial

• Field work / Experimental work

Basic design knowledge

The students who successfully completed this module possess extensive knowledge of the historical evolution of type design and its contemporary variants. They understand the current type classifications.

The students who successfully completed this module have a detailed knowledge of type anatomy. They know the production-related aspects and the visual esthetics of type design and its evolution that can be experienced in fonts of the 20th and 21st century. They are able to identify historical connections and stylistic relationships between type designs.

The students who successfully completed this module analyze and evaluate the quality of type design relating to its intended purpose.

The students who successfully completed this module are able to develop realizable type designs using professional methods.

Students who have successfully studied this module are able to develop innovative design approaches and convert them into draft typefaces and to integrate the latest information technology developments into the implementation.

The students who successfully completed this module are able to present the historical and stylistic classification of type designs and its shapes and elements understandable for different target groups. They give reason for decisions in regards to their type design in a comprehensible matter.

Students who have successfully studied this module can assess their creative competence in the development of type designs and their ability to technically implement them.

• Arndt, Henrik

• Arndt, Henrik