Photography

11B1263

Bachelor

German, English

5.0

only summer term

1 semester

The competence to create and the effect of photographic images is one of the fundamentally important competences of a designer. The presentation of an object, its effect on the viewer and the aspects responsible for it are essential competences of design. Only those who have the knowledge of how an object affects the viewer, or how it is to be staged accordingly - which aspects are responsible for a clear perception, can present his/her designed, physical product convincingly and formulate it purposefully. Photographic representations must be comprehensible to the communication partners. The knowledge of the physical basic parameters, fundamental aspects of perception, social and historical contexts and their photographic formulation are the basis for the development of comprehensible design.

Introduction to the physics of photography, historical development of photography, introduction to the creation of analogue photos, development of analogue films, creation of paper prints, differences and analogies to digital photography, handling digital image material.

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Work practical

at least 20 photographic works

no

The students demonstrate a sound knowledge of the physics of optical image creation, handling the media of analogue photography. They know how to use analogue and digital cameras and are able to consciously create the images they want. The students know about the analogies and differences between analogue and digital photography. They can use both forms of photography purposefully and thus also guide the creative process in design.

They deepen methodical competences for product design and presentation through the knowledge and skills of photography. You will be able to competently evaluate photographic representations and assess craft, the suggestive effects.

The students demonstrate a sound knowledge of the physics of optical image creation, handling the media of analogue photography. They can handle analogue as well as digital cameras and are able to consciously create the images they want.

The students have the ability to use different tools of photography in a targeted manner and to transform them in relation to their theoretical knowledge (to develop their own methods and tools).

Students reflect on familiar knowledge and develop their own methods, approaches and procedures in photographic design and implementation.

Students who have successfully studied this module will be able to produce convincing photographic representations taking into account human perception and to use them purposefully for presentation purposes, discussions and interdisciplinary development teams.

They possess the ability to communicate photographically in the subject of design and in interdisciplinary teams. You can interpret and explain the different aspects of photography.

• Hofmann, Thomas

Simon Erath