Communication Management as a Profession

Faculty

Institute of Communication

Version

Version 9.0 of 12/21/2022

Code of Module

74B0072

Modulename (german)

Kommunikationsmanagement als Beruf

Study Programmes

Kommunikationsmanagement (B.A.)

Level of Module

2

Mission Statement

Communications management encompasses different manifestations of professional roles (manager vs. technician / consultant in agencies vs. in-house / profit vs. non-profit, private vs. government) and can be exercised in different work and professional fields. This requires specific know-how. In this module, students should get an overview and get to know individual fields in which they later want to specialize professionally. In the process, questions of diversity-specific professional role exercise and assignment as well as ethical courses of action will also be reflected upon.

Content

1. Communication manager in organizational practice
1.1 PR technician vs. PR manager
1.2 Agency consultant vs. in-house consultant
1.3 Business, government, non-profit, culture, science, politics as specific organizational environments
1.4 Functions, jobs, roles, tasks
1.5 Diversity
1.6 Fields of activity in the area of Big Data applications

Responsible of the Module

Fuhrberg, Reinhold

Lecturer(s)
  • Dirkers, Detlev
  • Fuhrberg, Reinhold
  • Knorre, Susanne
  • Harden, Lars
  • Umansky, Dimitrij
  • Osterheider, Felix
  • Schwägerl, Christian
  • Kirchhoff, Sabine
  • Baum, Achim
  • Schedifka, Therese
Credits

5

Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
30Seminare
30Seminare
Workload Dozentenungebunden
Std. WorkloadLehrtyp
30Veranstaltungsvor-/-nachbereitung
30Referate
30Exkursionen, Gäste
Recommended Reading

Fröhlich, Romy, Peter Szyszka und Günter Bentele (Hg.) (2015): Handbuch der Public Relations. Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon. Wiesbaden.Fuhrberg, Reinhold (2010): PR-Beratung. Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden. Konstanz.Möhrle, Hartwin (Hg.) (2016): Krisen-PR: Risiken und Krisen souverän managen - Das Handbuch der Kommunikations-Profis. Frankfurt a. Main.Röttger, Ulrike et. al. (Hg.) (2021): Handbuch Public Affairs. Wiesbaden.Röttger, Ulrike und Sarah Zielmann (Hg.) (2009): PR-Beratung. Theoretische Konzepte und empirische Befunde. Wiesbaden.Zerfaß, Ansgar et al. (Hg.) (2020): Handbuch Unternehmenskommunikation. Wiesbaden.

Graded Exam
  • Viva Voce
  • Homework / Assignment
  • Oral Presentation / Seminar Paper
  • Case Study, written
  • One-Hour Written Examination
Examination Requirements
Duration

1 Term

Module Frequency

Only Winter Term

Language of Instruction

German