Communication Management as a Profession
- Faculty
Institute of Communication
- Version
Version 9.0 of 12/21/2022
- Code of Module
74B0072
- Modulename (german)
Kommunikationsmanagement als Beruf
- Study Programmes
Kommunikationsmanagement (B.A.)
- Level of Module
2
- Mission Statement
Communications management encompasses different manifestations of professional roles (manager vs. technician / consultant in agencies vs. in-house / profit vs. non-profit, private vs. government) and can be exercised in different work and professional fields. This requires specific know-how. In this module, students should get an overview and get to know individual fields in which they later want to specialize professionally. In the process, questions of diversity-specific professional role exercise and assignment as well as ethical courses of action will also be reflected upon.
- Content
1. Communication manager in organizational practice
1.1 PR technician vs. PR manager
1.2 Agency consultant vs. in-house consultant
1.3 Business, government, non-profit, culture, science, politics as specific organizational environments
1.4 Functions, jobs, roles, tasks
1.5 Diversity
1.6 Fields of activity in the area of Big Data applications
- Responsible of the Module
Fuhrberg, Reinhold
- Lecturer(s)
- Dirkers, Detlev
- Fuhrberg, Reinhold
- Knorre, Susanne
- Harden, Lars
- Umansky, Dimitrij
- Osterheider, Felix
- Schwägerl, Christian
- Kirchhoff, Sabine
- Baum, Achim
- Schedifka, Therese
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 30 Seminare 30 Seminare Workload Dozentenungebunden Std. Workload Lehrtyp 30 Veranstaltungsvor-/-nachbereitung 30 Referate 30 Exkursionen, Gäste
- Recommended Reading
Fröhlich, Romy, Peter Szyszka und Günter Bentele (Hg.) (2015): Handbuch der Public Relations. Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon. Wiesbaden.Fuhrberg, Reinhold (2010): PR-Beratung. Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden. Konstanz.Möhrle, Hartwin (Hg.) (2016): Krisen-PR: Risiken und Krisen souverän managen - Das Handbuch der Kommunikations-Profis. Frankfurt a. Main.Röttger, Ulrike et. al. (Hg.) (2021): Handbuch Public Affairs. Wiesbaden.Röttger, Ulrike und Sarah Zielmann (Hg.) (2009): PR-Beratung. Theoretische Konzepte und empirische Befunde. Wiesbaden.Zerfaß, Ansgar et al. (Hg.) (2020): Handbuch Unternehmenskommunikation. Wiesbaden.
- Graded Exam
- Viva Voce
- Homework / Assignment
- Oral Presentation / Seminar Paper
- Case Study, written
- One-Hour Written Examination
- Examination Requirements
- Duration
1 Term
- Module Frequency
Only Winter Term
- Language of Instruction
German