Communication Management as a Profession

Mission Statement: Communications management encompasses different manifestations of professional roles (manager vs. technician / consultant in agencies vs. in-house / profit vs. non-profit, private vs. government) and can be exercised in different work and professional fields. This requires specific know-how. In this module, students should get an overview and get to know individual fields in which they later want to specialize professionally. In the process, questions of diversity-specific professional role exercise and assignment as well as ethical courses of action will also be reflected upon.

Content: 1. Communication manager in organizational practice
1.1 PR technician vs. PR manager
1.2 Agency consultant vs. in-house consultant
1.3 Business, government, non-profit, culture, science, politics as specific organizational environments
1.4 Functions, jobs, roles, tasks
1.5 Diversity
1.6 Fields of activity in the area of Big Data applications

Lecturer(s)

Concept of Study and Teaching

Workload Dozentengebunden
Std. Workload	Lehrtyp
30	Seminare
30	Seminare
Workload Dozentenungebunden
Std. Workload	Lehrtyp
30	Veranstaltungsvor-/-nachbereitung
30	Referate
30	Exkursionen, Gäste

Recommended Reading: Fröhlich, Romy, Peter Szyszka und Günter Bentele (Hg.) (2015): Handbuch der Public Relations. Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon. Wiesbaden.Fuhrberg, Reinhold (2010): PR-Beratung. Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden. Konstanz.Möhrle, Hartwin (Hg.) (2016): Krisen-PR: Risiken und Krisen souverän managen - Das Handbuch der Kommunikations-Profis. Frankfurt a. Main.Röttger, Ulrike et. al. (Hg.) (2021): Handbuch Public Affairs. Wiesbaden.Röttger, Ulrike und Sarah Zielmann (Hg.) (2009): PR-Beratung. Theoretische Konzepte und empirische Befunde. Wiesbaden.Zerfaß, Ansgar et al. (Hg.) (2020): Handbuch Unternehmenskommunikation. Wiesbaden.

Graded Exam