Crossmedia Management
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 1 of 31.08.2025.
- Module identifier
44M0114
- Module level
Master
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 21 Seminar - 10 Individual coaching - 16 Practice - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 60 Study of literature - 20 Work in small groups - 23 Exam preparation -
- Graded examination
- oral exam or
- Homework / Assignment or
- Project Report, written
- Literature
• Hans-Jürgen Bucher et.al. 2010. Neue Medien – neue Formate.Ausdifferenzierung und Konvergenz in der Medienkommunikation. Frankfurt / New York: Campus • Günter Helmes/ Werner Köster 2002. Texte zur Medientheorie. Stuttgart: Reclam • Claudia Mast 2013. Unternehmenskommunikation. München: UVK • Björn Müller-Kalthoff (Hg.) 2002. Cross-Media Management Content Strategien erfolgreich umsetzen. Heidelberg: Springer • Simon Sturm 2013. Digitales Storytelling. Eine Einführung in neue Formen des Qualitätsjournalismus. Wiesbaden: Springer
- Applicability in study programs
- Agriculture, Food Science and Business
- Agriculture, Food Science and Business M.Sc. (01.09.2025)
- Person responsible for the module
- Kussin, Matthias
- Teachers
- Kussin, Matthias