Scientific Communication

11M2247

Master

German

5.0

only winter term

1 semester

Science communication encompasses communication out of science as well as into it, through social debates with and about science, media-mediated communication via editorial media and digital platforms, through to the targeted participation of citizens in research processes. Building up the skills of scientists is the basis for sustainably securing and increasing the quality of science communication. Science communication competence includes scientific competence and communication competence, which is taught in this module.

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Basics of science communication: Introduction to science communication with the public and the media. Dimensions of science communication, actors and target groups as well as dealing with the media.

Social media in science communication: general overview of typical characteristics of social media. The focus is then on the use, target groups or styles of individual social media. Practical exercises illustrate the specifics of the individual social networks and thus lay the foundation for developing your own social media strategy. The section also deals with potential online hostility and provides concrete guidance on how to deal with it.

Comprehensible writing in science communication: Writing clear and understandable texts on research topics. Whether it's a news item for the website, a draft press release or a contribution to a popular science publication. Students are taught how to structure a text coherently and formulate it in a lively way. What is important for frame elements such as headlines or captions?

Presenting comprehensibly: How to select, structure and present relevant content. Visualization variants and specifics of individual presentation forms. Videos and animations.  

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The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Learning diary

• Regular participation

The module requires an overview of a scientific area of materials engineering, as taught in previous Master's modules.

Students know the basics of good science communication and the most important tools for this.

Students can apply science communication tools in a targeted manner.

Students are aware of the importance of good and participatory communication in research processes.

Students can clearly communicate issues from materials science to society.

Science permeates almost all areas of life. Knowledge is the basis of democratic processes. Citizens, organizations and institutions want to critically reflect on scientific results on the basis of good information in order to be able to make informed personal decisions. Good science communication is the elementary basis for this, also in materials science.

Students can clearly communicate issues from materials science to society and present them in a target group-oriented manner.

• Petersen, Svea

• Garten, Ralf