Social Media Communication

Faculty of Engineering and Computer Science

Version 23.0 of 02/23/2023

11B1839

Social Media Communication

• Media & Interaction Design (B.A.)
• Informatik - Medieninformatik (B.Sc.)
• Lehramt an berufsbildenden Schulen - Teilstudiengang Informationstechnik (M.Ed.)

2

Social media play a major role not only in our private contexts. Meanwhile, social media are important elements of external and internal corporate communications. Both the professional handling of social media and the targeted integration are prerequisites for effective campaigns.

• Overview of strategies and formats for social media in the context of digital (mass) communication
• Use cases and application examples
• Cross-media communication and storytelling in social media
• Potentials and risks of user generated content
• Legal framework
• Project work: Social media campaign

Knowledge Broadening
Students, who have successfully studied this module, know important formats, communication rules and technologies of modern social media strategies.
Knowledge Deepening
The students have detailed knowledge in one or more thematic areas. They develop this knowledge through the implementation of innovative projects.
Instrumental Skills and Competences
Detailed knowledge in one or more topics they develop through the conception, the design and the programming of modern social media campaigns.
Communicative Skills and Competences
The students are able to develop, discuss and test concepts in a team. As well the production is carried out as a team, which requires targeted communication and professional project management.
Systemic Skills and Competences
The students design, develop and test modern social media formats and tools using current methods and technologies.

Practical Projects, Presentations, Discussions, Seminars

Basic knowledge in Computer Science and Design

Ramm, Michaela

• Ramm, Michaela
• Lehrbeauftragte

5

Jeremy Harris Lipschultz: Social Media Communication: Concepts, Practices, Data, Law and Ethics, Routledge 2017, 2nd edition.

Guy Kawasaki/Peg Fitzpatrick: The Art of Social Media: Power Tips for Power Users Hardcover – Portfolio 2014

Oral Presentation / Seminar Paper

Field Work / Experimental Work

Planning, realizing and testing a social media campaign

1 Term

Only Summer Term

German and English