Social Media Communication
- Faculty
Faculty of Engineering and Computer Science
- Version
Version 2 of 21.01.2026.
- Module identifier
11B1839
- Module level
Bachelor
- Language of instruction
German, English
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Brief description
Social media plays a major role not only in our private lives. It has also become an important element of external and internal corporate communications. Both professional use of social media and its targeted integration are prerequisites for effective campaigns and successful content marketing. Students analyse current concept and design strategies in the field of social media and develop their own social media campaign in teams.
- Teaching and learning outcomes
• Overview of strategies and formats for social media and content marketing in the context of digital (mass) communication
• Use cases and application examples
• Cross-media communication and storytelling on the social web
• Potential and risks of user-generated content
• Legal framework
• Project work: social media campaign
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 30 Seminar - 15 Laboratory activity - 15 Learning in groups / Coaching of groups - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 40 Work in small groups - 30 Creation of examinations - 10 Preparation/follow-up for course work - 10 Reception of other media or sources -
- Graded examination
- Project Report, written or
- Presentation
- Ungraded exam
- Field work / Experimental work
- Exam duration and scope
Types of assessment for graded examinations:
Presentation: approx. 15 minutes
Project report (written): 10–15 pages, accompanying presentation 8–10 minutes
Types of assessment for ungraded examinations:
Experimental work: approx. 2 months of creative work related to the course content
- Recommended prior knowledge
Basic knowledge in Computer Science and Design
- Knowledge Broadening
Students who have successfully completed this module will be familiar with important formats, communication rules and technologies used in modern social media strategies.
- Knowledge deepening
Students acquire detailed knowledge of important formats, communication rules and technologies used in modern social media strategies. They develop this knowledge by implementing innovative projects.
- Application and Transfer
Students design, develop and test modern social media formats and tools using the latest methods and technologies. Students acquire detailed knowledge through the conception, design and programming of modern social media campaigns.
- Communication and Cooperation
Students are able to develop, discuss and test concepts as part of a team. Development is also carried out as a team, which likewise requires targeted communication and professional project management.
- Literature
Jeremy Harris Lipschultz: Social Media Communication: Concepts, Practices, Data, Law and Ethics, Routledge 2017, 2nd edition.
Guy Kawasaki/Peg Fitzpatrick: The Art of Social Media: Power Tips for Power Users Hardcover – Portfolio 2014
- Applicability in study programs
- Computer Science and Media Applications
- Computer Science and Media Applications B.Sc. (01.09.2025)
- Industrial Product Design
- Industrial Product Design B.A. (01.09.2024)
- Media & Interaction Design
- Media & Interaction Design B.A. (01.09.2024)
- Person responsible for the module
- Ramm, Michaela
- Teachers
- Ramm, Michaela
- Mett, Christoph
- Further lecturer(s)
Luna Brumund