Poster Design

Faculty of Engineering and Computer Science

Version 15.0 of 01/23/2019

11B1645

Poster Design

Media & Interaction Design (B.A.)

2

Digitization has lastingly influenced and changed the role of print media. However, print media will continue to be an integral part of everyday life not least to its own aesthetics in comparison to digital media.Building on the scientifically sound principles of editorial design and poster design the students develop layouts and grid systems that serve as a basis for magazine and poster designs.

• Magazine design
• Poster design
• Layout systems
• Grid systems
• Selection and implementation of design means (color, form, structure, pattern), pictures (graphic, illustration, photo) und type
• Technical requirements of printing templates

Knowledge Broadening
The students who successfully completed this module possess extensive knowledge of the scientifically sound principles of editorial design and poster design. They have basic knowledge of the technical requirements of printing templates.
Knowledge Deepening
The students who successfully completed this module understand the development of layout and grid systems. They know the elements of editorial design and recognize their functions. They are aware of the cognitive psychological effect of design means of poster design.
Instrumental Skills and Competences
The students who successfully completed this module analyze and evaluate style, character and quality of editorial designs and poster designs. They develop layout and grid systems for brochures and magazines. They design articles with graphical and textual elements. They develop and implement communication concepts for posters. They develop technically well executed printing templates.
Communicative Skills and Competences
The students who successfully completed this module analyze and evaluate the impact of editorial design and poster design. They give reason for decisions in regards to their design of brochures, magazines and posters in a scientifically sound matter. They present editorial designs and poster designs which are developed by themselves to different target groups in a in a comprehensible matter.
Systemic Skills and Competences
The students who successfully completed this module develop brochures, magazines and posters with methods that are typical of the design profession. They adapt the methods to the respective requirements of the design task.

Seminar, Discussion, Research, Practical project work, Presentations

Basic design knowledge

Arndt, Henrik

Arndt, Henrik

5

• Gavin Ambrose und Paul Harris: Layout, Stiebner Verlag, 2013
• Michael Bierut: How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World, Harper Design, 2015
• Hans Rudolf Bosshard: The Typographic Grid, Niggli AG Verlag, 2002
• Adrian Frutiger: Signs and Symbols: Their Design and Meaning, Watson-Guptill, 1998
• Robert Klanten (Hrsg.) und Sven Ehmann (Hrsg.): Turning Pages – Editorial Design for Print Media, Die Gestalten Verlag, 2010
• Society of Publication Designers: Publication Design Annual, Rockport Publishers, jährlich erscheinend
• Beth Tondreau: Layout Essentials – 100 Design Principles for Using Grids, Rockport Publishers, 2011

• Project Report
• Field Work / Experimental Work

Field Work / Experimental Work

Knowledge of the principles of editorial design and poster design. Knowledge in poster design.

1 Term

Only Summer Term

German and English