Entrepreneurship and Finances

44B0481

Bachelor

German

5.0

only winter term

1 semester

In mature market economies, in the agricultural and food sector and especially in primary agricultural production, it is becoming increasingly difficult to grow (quantitatively) in traditional business areas unless international markets are opened up. Existing companies are increasingly adopting so-called diversification strategies or non-entrepreneurs are setting up a company in this sector. Starting a business has many challenges. Firstly, a good business idea must be found, but a founder must also have knowledge of management, risk protection and financing in order to start up successfully.

1. basics, forms and challenges of setting up a business, constituent decisions when setting up a business 2. development of a business idea 3. determination and presentation of market potential and scalability 5. evaluation of the business idea and its risks 4. special financing and funding options when setting up a business 6. preparation and evaluation of a business plan.

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Written examination or
• oral exam

The standard form of examination is the written examination (alternative form of examination may be chosen by the examiner and then announced at the beginning of the course)

written exam, 2 hours

Economic basics in corporate management, business administration and ideally in investment calculation and controlling are advantageous.

Students have knowledge of the tasks, challenges and decisions to be made when setting up a business. They have an overview of the financing and funding options suitable for the start-up situation. They have knowledge of certain methods of business model genesis and evaluation, market assessment and the creation and evaluation of a business plan.

Students are able to describe and evaluate a business model that they have developed. They know how to assess risks and which form of financing is suitable.

Students can determine the data required to verify the heuristic prototype of a business model from various sources and prepare it in such a way that a sufficient basis for judgement is created for further action.

They are able to prepare, initiate and assess business start-ups within the agricultural and food sector. You can use the canvas method to develop and present a business model and check it for consistency and prospects of success. They can derive and evaluate market potential. You will be able to carry out an initial feasibility check of a business idea, present it in writing and calculate its economic viability using investment calculation methods and financial planning tools.

Students can design methods and procedures that are suitable for developing business model innovations for selected challenges and opportunities from society and the market and for moderating development processes.

Students can consistently present and discuss a business idea.

Students can identify, evaluate and use tools and techniques for developing a business model and company concept in relation to different start-up contexts. They can scrutinise business ideas and evaluate their success using different methods.

The module builds on previous modules such as Strategic Business Management (BLW) or Business Management and Communication (BNE, BLP) or the Innovation Management and Future Skills project. It prepares students very well for the project study programme and the final thesis. It is also useful for preparing for the practical project.

It is particularly suitable for students who are interested in setting up or co-founding a company as part of their studies, becoming self-employed/freelance or joining a company/successor. It is also of interest to students who would like to work in company management / as a director or in other management positions or in consultancy.

• Food Production Engineering and Business B.Eng. (01.09.2025)

• Agricultural Technologies B.Sc. (01.09.2025)

• Managing Sustainable Food Systems B.Sc. (01.09.2025)

• Agriculture B.Sc. (01.09.2025)

• Schnitker, Karin

Vertreter Prof. Dr. Jan Berstermann